TUMI Welcomes Wei Daxun as New Asia-Pacific Brand Ambassador
In a significant move for both TUMI and the ever-evolving landscape of luxury travel, the acclaimed brand has announced that popular Chinese actor Wei Daxun will serve as its newest Asia-Pacific Brand Ambassador. This announcement coincides with the recent unveiling of TUMI's flagship store in Shanghai, marking an important step in the company's commitment to expanding its footprint in the region. Widely regarded as one of the most versatile talents in the entertainment industry, Wei Daxun's career encompasses acting in films and television, music, and philanthropy—qualities that align closely with TUMI's core values of precision, creativity, and progression.
The announcement comes as part of TUMI's ongoing 19 Degree Lite Campaign, which focuses on the concept of being "Uncompromisingly Light." In his first feature for TUMI, Wei embodies the spirit of a modern traveler—dynamic, authentic, and always seeking adventure. Directed by the skilled David Pun, the campaign visually narrates Wei's lifestyle through the lens of global movement. Captured by renowned photographer GK (国琨), the imagery reflects not only his professional life but also personal moments of fluidity as he transitions between cities and experiences.
Wei's confidence in movement pairs perfectly with TUMI's innovative products, including the ultra-lightweight 19 Degree Lite luggage and the multifunctional Alpha Bravo Navigation Backpack. These accessories are not just luxury items; they are designed to seamlessly accompany the modern traveler, adapting to varied environments and needs. As Wei explains, 'Home is not a place—it's a feeling.' This sentiment is reflected in his choice of travel companions from TUMI, allowing him the freedom to navigate his journeys effortlessly.
Creative Director Victor Sanz commented on Wei's appointment, stating, "Wei brings an energy and authenticity that resonates with TUMI's values. He is a true representation of the modern global traveler, enlarging the TUMI narrative to reflect today's aspirations." In response, Wei expressed his enthusiasm for joining the TUMI family, highlighting his admiration for the brand's dedication to timeless quality and purposeful design. He noted, "Their collections are crafted for real life, moving with me wherever I go."
TUMI's ambassador roster is already impressive, featuring other notable personalities such as McLaren F1 driver Lando Norris, LPGA professional golfer Nelly Korda, and PGA Tour’s Ludvig Åberg. With the integration of Wei Daxun, TUMI underscores its leadership in the luxury travel and lifestyle sectors, thanks to its commitment to precision design and rich storytelling.
As the campaign unfolds, be sure to follow TUMI’s social media channels for exclusive content showcasing Wei's journey and his experiences using TUMI products. Since 1975, TUMI has been synonymous with high-quality travel and business essentials, dedicated to upgrading and enhancing life on the move. For more information, visit TUMI.com and follow them on Instagram, TikTok, Facebook, and YouTube. TUMI and its logo are registered trademarks of Tumi, Inc.
The announcement comes as part of TUMI's ongoing 19 Degree Lite Campaign, which focuses on the concept of being "Uncompromisingly Light." In his first feature for TUMI, Wei embodies the spirit of a modern traveler—dynamic, authentic, and always seeking adventure. Directed by the skilled David Pun, the campaign visually narrates Wei's lifestyle through the lens of global movement. Captured by renowned photographer GK (国琨), the imagery reflects not only his professional life but also personal moments of fluidity as he transitions between cities and experiences.
Wei's confidence in movement pairs perfectly with TUMI's innovative products, including the ultra-lightweight 19 Degree Lite luggage and the multifunctional Alpha Bravo Navigation Backpack. These accessories are not just luxury items; they are designed to seamlessly accompany the modern traveler, adapting to varied environments and needs. As Wei explains, 'Home is not a place—it's a feeling.' This sentiment is reflected in his choice of travel companions from TUMI, allowing him the freedom to navigate his journeys effortlessly.
Creative Director Victor Sanz commented on Wei's appointment, stating, "Wei brings an energy and authenticity that resonates with TUMI's values. He is a true representation of the modern global traveler, enlarging the TUMI narrative to reflect today's aspirations." In response, Wei expressed his enthusiasm for joining the TUMI family, highlighting his admiration for the brand's dedication to timeless quality and purposeful design. He noted, "Their collections are crafted for real life, moving with me wherever I go."
TUMI's ambassador roster is already impressive, featuring other notable personalities such as McLaren F1 driver Lando Norris, LPGA professional golfer Nelly Korda, and PGA Tour’s Ludvig Åberg. With the integration of Wei Daxun, TUMI underscores its leadership in the luxury travel and lifestyle sectors, thanks to its commitment to precision design and rich storytelling.
As the campaign unfolds, be sure to follow TUMI’s social media channels for exclusive content showcasing Wei's journey and his experiences using TUMI products. Since 1975, TUMI has been synonymous with high-quality travel and business essentials, dedicated to upgrading and enhancing life on the move. For more information, visit TUMI.com and follow them on Instagram, TikTok, Facebook, and YouTube. TUMI and its logo are registered trademarks of Tumi, Inc.
Topics Consumer Products & Retail）
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