#Japan #Tokyo #Shufoo! #Kabu Center #Beni Mart

Shufoo! Expands Its Flyer Offerings

In an exciting development for shoppers in Japan, Shufoo!, operated by ONE COMPATH, has begun featuring flyers from several supermarket chains, including Kabu Center and Beni Mart. This move is aimed at improving accessibility and convenience for customers in the Aomori and Iwate prefectures. Since its inception in 2001, Shufoo! has transformed the way consumers approach shopping by providing digital access to flyers and other shopping information.

Expanding Opportunities with Supermarkets

Kabu Center, operated by Beniya Shouji, has a robust network within the region, boasting 12 stores dedicated to serving the local population. With its mission of enriching community life, Kabu Center emphasizes fresh and diverse product offerings tailored to enhance customer satisfaction. By partnering with Shufoo!, these supermarkets plan to reach out to younger demographics and single-person households, who may not typically rely on traditional paper flyers.

The recent introduction of Shufoo! at Kabu Center and Beni Mart coincides perfectly with the growing trend towards digitalization. Shufoo! wants to make crucial shopping information easily accessible anytime and from anywhere, aligning with the customers' demand for convenience in their busy lives.

Comments from Management

Management at Beniya Shouji expressed their commitment to sustainability and customer health, stating that their decision to implement the Shufoo! service was to meet the evolving needs of modern shoppers. The comprehensive information available through digital platforms, such as discounts, campaigns, and recipe ideas (like the innovative “Beni’s Kitchen”), allows customers to not only discover deals but also to plan their meals effectively. The incorporation of real-time updates also ensures that shoppers receive the most accurate information directly from the store.

What is Shufoo!?

With over 16 million users per month and participation from more than 120,000 stores across Japan, Shufoo! stands out as one of Japan's largest electronic flyer services. It allows consumers to browse through flyers from a variety of stores, including supermarkets, home centers, electronics retailers, and drugstores—all at no charge. Users can access an abundance of helpful shopping features, including product recommendations, flash sales, bargain alerts, and coupons that can maximize their savings while shopping.

Shufoo! can be conveniently accessed on various devices, including smartphones, tablets, and PCs. The service, originally started by TOPPAN Corporation in August 2001, has been operated by ONE COMPATH under the TOPPAN Group since April 1, 2019, continuing to develop and innovate its offerings.

About ONE COMPATH

ONE COMPATH, headquartered in Tokyo, has been influential in Japan's digital retail landscape. Its additional services include Mapion, a mapping service, and the walking app aruku& (あるくと). With a firm focus on improving the efficiency of everyday activities, the company is dedicated to addressing the diverse needs of modern consumers.

As shoppers adapt to the changing landscape of retail, services like Shufoo! not only provide crucial information but also enrich the overall shopping experience. Keeping up with customer expectations in a digital age is vital for continued growth in the supermarket sector.

To learn more about Shufoo! and its offerings, visit Shufoo!’s website.