#Japan #Osaka #Face Powder #EVERYYOU #Mascara

Everyyou's New Makeup Launch

株式会社ドウシシャ, based in Osaka, is launching a new range of makeup products under the Everyyou brand on July 1, 2025. The new lineup includes two face powders and two mascaras, designed to seamlessly blend skincare and makeup. This innovative series addresses the rising demand for cosmetics that prioritize both natural aesthetics and functionality.

Product Overview

The new Everyyou products are:

• - Skin Care Face Powders (Natural/Pearl Beige)
• - Long & Curl Mascaras (Black/Brown)

These items are perfect for everyday use, combining ease of use with the latest beauty trends, making everyday makeup both comfortable and beautiful.

Development Background

In recent years, there has been a growing demand for cosmetics that are not only effective but also gentle on the skin. The Everyyou series follows the concept of making makeup enjoyable while incorporating skincare elements, aiming for a combination of affordability, convenience, simplicity, and high performance.

Key Features of the Products

Skin Care Face Powder (Natural/Pearl Beige)

• - Portable Size: The compact design is perfect for travel, easily fitting into small bags and comes with a soft marshmallow-like puff for application.
• - Skincare Ingredients: Packed with nourishing ingredients like ceramides, squalane, and hyaluronic acid, these powders work to protect and care for your skin while you slim down the look of imperfections.
• - Light-Control Powders: Featuring three specialized powders that reflect light, diffusing imperfections, and minimizing shine—control over oiliness is no longer an issue.
• - Natural Finish: The Natural Powder offers a half-matte finish that mimics the look of bare skin, covering sebum and shine without looking heavy. The Pearl Beige option gives a radiant glow to the skin, enriching it with a shimmering finish using micro-particles for depth.
• - Retail Information:

- Product Name: EY Face Powder N/PB
- Weight: 5g
- Suggested Retail Price: ¥2,200 (tax included)
- Made in Japan

Long & Curl Mascara (Black/Brown)

• - Length & Volume: Contains extension fibers for lengthening your lashes as if they are grown longer naturally. It allows layers to add more volume progressively, creating a defined and full-eyed look.
• - Quick-Dry Formula & Smudge-Proof: This mascara is designed to stay put, resisting smudging from sweat and tears, ensuring your lashes stay flawless longer.
• - Moon Curl Brush: The uniquely curved brush design makes application easy for the inner corners and lower lashes, giving a dramatic upward curl.
• - Water-Resistant: While staying resilient against moisture, it can be easily removed using warm water or standard makeup removers, enhancing convenience.
• - Moisturizing & Protective Ingredients: Uniquely formulated with beneficial serum components that care for your lashes while being gentle on the skin around the eyes.
• - Retail Information:

- Product Name: EY Long C Mascara BK/BR
- Weight: 5g
- Suggested Retail Price: ¥1,980 (tax included)
- Made in Japan

Future Outlook

The Everyyou series is not just a launch; it is a commitment to enhancing daily makeup routines for customers by introducing more enjoyable and comfortable products. They are focused on adapting to diverse lifestyles and preferences, bringing out each individual's unique beauty, and expanding their offerings in the beauty market.

Official Website

For more information, visit Everyyou's official site.

Company Overview

• - Company Name: Doshisha Corporation
• - CEO: Masayuki Nomura
• - Headquarters: Osaka - 1-5-5 Higashi Shinsaibashi, Chuo Ward, Osaka, 542-8525 Japan
• - Tokyo Offices: Multiple locations
• - Establishment: January 1977
• - Capital: ¥4.993 billion
• - Website: Doshisha Official Site

Customer Inquiries

For any product-related inquiries:

• - Customer Service: 0120-104-481 (Weekdays 9:00 - 17:00)

Note: Product information is as of the release date and may be subject to change without notice.