#Japan #Saitama #Bespra #Yosuke Toyama

BeSpra and the Saitama Super City Project

On October 22, 2023, Yosuke Toyama, CEO of BeSpra Inc., participated in a community engagement event hosted by Saitama Prefecture. This gathering aimed to promote the Saitama Super City Project, where Toyama represented BeSpra as a supporting enterprise. The Super City Project is a forward-looking initiative designed to address the challenges presented by Japan's declining birth rate and aging population. It focuses on creating compact, smart, and resilient urban areas, emphasizing sustainability in urban development.

Understanding the Saitama Super City Project

The Saitama Super City Project aims to construct a sustainable community by integrating three key elements: compactness, smart technology, and resilience. This approach not only facilitates efficient urban planning but also enhances the convenience of living in these communities through the application of smart technologies. The goal is to build a city that is robust against disasters and energy shortages. With Saitama's commitment to sustainable urban development, the project is gaining attention as a model for other regions facing similar demographic trends.

For more information about the project, you can visit the official Saitama Super City Project page.

Event Details

The event, known as the "Municipalities and Enterprises Exchange Conference," is set to take place in Saitama, providing a platform for discussion and collaboration among various stakeholders. Key details include:

• - Date: October 22, 2023
• - Time: 14:30 - 18:00
• - Venue: Saitama Prefecture Shinkin Bank, Urawa Building, 6th Floor
• - Participants: Local government officials and private companies interested in public-private partnerships and addressing social issues.
• - Entry Fee: Free
• - Capacity: 80 participants (40 municipal representatives and 40 enterprises)

More about the event can be found in the announcement here.

BeSpra’s Background and Motivation

BeSpra has been dedicated to enhancing community health and vitality through its innovative service, which combines a brain health application with a health points system targeted at local governments. The application, known as the "Brain Health App," has been rooted in research from the renowned Karolinska Institute, focusing on various activities that ensure brain health, such as exercise, cognitive training, and nutritional guidance.

Since its launch in 2017, the app has garnered recognition from numerous awards and has become a valuable tool for local governments in health promotion initiatives.

The Brain Health App

The app is unique in that it provides a completely free platform where users can monitor their exercise, cognitive engagement, and dietary management, all in one place. Additionally, it is based on studies showing the effectiveness of an integrated approach to slowing the progression of mild cognitive impairment (MCI).

For insights into the app’s efficacy, you can refer to the recent research publication.

Health App and Points System for Local Governments

BeSpra’s "Brain Health App and Health Points Service" aims to enhance citizen engagement in health activities and community participation. Users can earn health points by participating in health-oriented activities such as walking or volunteering, which can then be exchanged for rewards like PayPay points, benefiting both personal health and local economic revitalization.

ICT Applications for Community Benefits

With over 150,000 users and implementation in more than 25 municipalities across Japan, including cities such as Koshigaya, Hachioji, and Shibuya, the Brain Health App serves as a model for integrating digital solutions in health promotion, preventive care, and community engagement.

Company Overview

• - Company Name: BeSpra Inc.
• - CEO: Yosuke Toyama
• - Headquarters: 5-18-10 Jingumae, Shibuya-ku, Tokyo
• - Established: April 2012
• - Website: bspr.co.jp
• - Contact Email: [email protected]

Through initiatives like the Saitama Super City Project, BeSpra aspires to contribute further to the creation of sustainable and healthy communities, positioning itself as a pivotal player in the future of urban development in Japan.