Hisense Leads the Global Market in Q1 2025 with Dominant Display Technology Achievements
In a remarkable achievement for the first quarter of 2025, Hisense has topped global rankings in critical display technology categories, solidifying its reputation as a leader in the consumer electronics sector. According to a recent report released by Omdia, Hisense has excelled in three significant areas: MiniLED TVs, displays measuring 100 inches or larger, and Laser TVs. The findings underscore the brand's continuous commitment to innovation and quality in the highly competitive electronics market.
Hisense secured an impressive 56.7% share of the global volume for the 100-inch and over television segment, a position it has held since 2023. This signifies not only growth but also the trust consumers place in the brand's large-screen offerings. In the MiniLED category, the brand captured a notable 29.3% share, illustrating its rapid ascent and consumer acceptance of advanced backlighting technology. Perhaps most impressively, Hisense's dominance in the Laser TV market is unrivaled, boasting a commanding 69.6% market share, marking over six consecutive years of leadership in this domain as per Omdia's data.
The company's performance is particularly strong in the Middle East and Africa (MEA), where it has established itself as a market leader. Omdia's analysis indicates that Hisense holds the number one position in MEA for shipments of 98-inch and larger televisions, registering a striking 42.8% market share from Q1 to Q3 in 2024. Additionally, it leads in MiniLED TV shipments, claiming a substantial 38.8% of the regional market. This growth reflects a robust retail network coupled with locally relevant product offerings aimed at consumers seeking immersive home entertainment experiences.
Hisense's aspiration to redefine the home entertainment landscape is reinforced by its strategic marketing initiatives and partnerships. For instance, the recent launch of the 'Own the Moment' campaign aligns the brand with the FIFA Club World Cup 2025™, enhancing its visibility on the global stage. Such promotions are designed to connect the excitement of sports with its advanced technological offerings, thereby reaching a broader audience and enhancing consumer engagement.
Furthermore, the collaboration with French audio specialist Devialet aims to elevate the audio performance of Hisense's latest products. These enhancements will be facilitated through software updates, ensuring that consumers receive periodic improvements based on their specific models and regional availability. This focus on audio-visual quality further exemplifies Hisense's commitment to delivering top-notch home entertainment experiences.
Founded in 1969, Hisense has grown into a globally recognized brand that not only specializes in home appliances and consumer electronics but is also known for its extensive operational footprint across over 160 countries. The company ranks second worldwide in total TV shipments between 2022 and 2024 and has taken the lead in the 100-inch and above segment since 2023. With 34 industrial parks, 30 research and development centers, and operations across the MENA region, Hisense continues to innovate to meet the ever-evolving demands of consumers.
As it moves forward in 2025, Hisense aims not just to maintain its market-leading position but to push boundaries in technological excellence and user experience, setting the stage for more innovative solutions in home entertainment. For those interested in staying updated about new products and initiatives from Hisense, the company's website offers a comprehensive overview of their latest developments.
Hisense secured an impressive 56.7% share of the global volume for the 100-inch and over television segment, a position it has held since 2023. This signifies not only growth but also the trust consumers place in the brand's large-screen offerings. In the MiniLED category, the brand captured a notable 29.3% share, illustrating its rapid ascent and consumer acceptance of advanced backlighting technology. Perhaps most impressively, Hisense's dominance in the Laser TV market is unrivaled, boasting a commanding 69.6% market share, marking over six consecutive years of leadership in this domain as per Omdia's data.
The company's performance is particularly strong in the Middle East and Africa (MEA), where it has established itself as a market leader. Omdia's analysis indicates that Hisense holds the number one position in MEA for shipments of 98-inch and larger televisions, registering a striking 42.8% market share from Q1 to Q3 in 2024. Additionally, it leads in MiniLED TV shipments, claiming a substantial 38.8% of the regional market. This growth reflects a robust retail network coupled with locally relevant product offerings aimed at consumers seeking immersive home entertainment experiences.
Hisense's aspiration to redefine the home entertainment landscape is reinforced by its strategic marketing initiatives and partnerships. For instance, the recent launch of the 'Own the Moment' campaign aligns the brand with the FIFA Club World Cup 2025™, enhancing its visibility on the global stage. Such promotions are designed to connect the excitement of sports with its advanced technological offerings, thereby reaching a broader audience and enhancing consumer engagement.
Furthermore, the collaboration with French audio specialist Devialet aims to elevate the audio performance of Hisense's latest products. These enhancements will be facilitated through software updates, ensuring that consumers receive periodic improvements based on their specific models and regional availability. This focus on audio-visual quality further exemplifies Hisense's commitment to delivering top-notch home entertainment experiences.
Founded in 1969, Hisense has grown into a globally recognized brand that not only specializes in home appliances and consumer electronics but is also known for its extensive operational footprint across over 160 countries. The company ranks second worldwide in total TV shipments between 2022 and 2024 and has taken the lead in the 100-inch and above segment since 2023. With 34 industrial parks, 30 research and development centers, and operations across the MENA region, Hisense continues to innovate to meet the ever-evolving demands of consumers.
As it moves forward in 2025, Hisense aims not just to maintain its market-leading position but to push boundaries in technological excellence and user experience, setting the stage for more innovative solutions in home entertainment. For those interested in staying updated about new products and initiatives from Hisense, the company's website offers a comprehensive overview of their latest developments.
Topics Consumer Technology）
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