#Japan #Tokyo #LIVE BOARD #J-POP #CheerSPOT

INFORICH and LIVE BOARD Collaborate on Cheer Advertising

On March 12, 2026, INFORICH Co., Ltd. and LIVE BOARD Co., Ltd. will kick off a ground-breaking collaboration aimed at revolutionizing the cheer advertising sector. This exciting venture enables fans to express their support for beloved artists and entertainers by displaying advertisements during significant events such as birthdays or new music releases.

What is Cheer Advertising?

Cheer advertising has gained momentum in recent years as a unique way for individuals to showcase their admiration for their favorite talents. With INFORICH’s innovative platform, CheerSPOT, users can easily choose artists and have their cheer ads displayed on LIVE BOARD’s extensive network of outdoor screens across the nation. This not only nurtures the culture of supporting artists but also provides a hassle-free experience for fans to promote their “oshi”—favorite artists—on digital signage with officially licensed images, ensuring copyright compliance.

Features of the Collaboration

Through this partnership, users registered on CheerSPOT can select their preferred artists from a growing roster and submit advertisements that will be showcased on outdoor screens managed by LIVE BOARD. This initiative will begin with a web version of the CheerSPOT application, followed by the release of iOS and Android mobile apps in the near future.

To celebrate this collaboration, an advertising campaign will launch promoting the new single from the next-generation J-POP boy group, aoen (pronounced: A-O-EN), spearheaded by JCONIC, a label under HYBE JAPAN. The advertisement will run from March 12 to March 18, 2026, featuring the promotional video for their second single, titled “秒で落ちた” (Byou de Ochita).

Advertising Details:

• - Display Period (tentative): March 12, 2026 – March 18, 2026
• - Content: aoen’s 2nd Single promotional video
• - Display Times: Randomly between 7 AM to 12 PM (each 15 seconds)
• - Locations: Various outdoor screens operated by LIVE BOARD, including notable spots like Aoyama Street Billboard.

Future Prospects

As this partnership develops, INFORICH and LIVE BOARD aim to expand their cheer advertising ecosystem, enhancing service accessibility and promoting the culture of supporting artists through digital signage. They also plan to extend their operational area and improve the advertisement posting experience seamlessly.

In light of possible disruptions due to technical issues or operational contingencies, users should be aware that not every display may show advertisements during the intended period, and inquiries about specific display placements should be directed appropriately, without contact to the buildings or tenants involved.

A Closer Look at LIVE BOARD

LIVE BOARD stands out as a digital Out-of-Home (OOH) advertising network operator that leverages data-driven targeting and effectiveness validation. They are the first in Japan to implement impression-based distribution, informing where and how ads are served based on real-time foot traffic trends. This innovative model allows the ads to be positioned to reach the maximum audience possible by determining how many people might possibly see them at a location and time. They currently boast over 60,200 display surfaces across Japan, enhancing their outreach further by integrating with other companies for multi-channel advertising solutions.

For more information, visit the official LIVE BOARD website: LIVE BOARD Official Page

Introduction to CheerSPOT

CheerSPOT is a distinctive platform allowing individuals to easily place cheer ads via an app, firmly grounded in official partnerships with agencies and organizations holding rights to various intellectual properties (IPs). This ensures that fans can safely endorse their favorites while supporting broader awareness and recognition of beloved artists and characters.

For details, check the official CheerSPOT website: CheerSPOT Official Page
Explore the CheerSPOT Web App: CheerSPOT Web App
Available soon on iOS and Android: CheerSPOT Mobile App