#Japan #TOYO Co. #Plush Toy #Okegawa #Coastal Block

A Unique Plush Item Inspired by Coastal Blocks

Toyo Co., a company with a mission of creating smiles, has recently unveiled an innovative addition to their crane game prize offerings: the "Coastal Block Plush Toy." This extraordinary item takes inspiration from the robust concrete blocks that protect coastlines and harbors, transforming them into a charming, huggable toy that is sure to catch the eye of collectors and casual players alike.

Embracing Coastal Defense with Cuddly Designs

The Coastal Block Plush Toy stands out due to its unique design, resembling the actual diffraction blocks that serve as guardians of our beaches. With a generous size of approximately 46 cm, this plush features a soft texture that beckons to be squeezed, making it a fantastic addition to any household as both a decorative piece and a snug companion.

Available in two appealing colors—grey and cream—the toy showcases the mascot character "Tore" from the Everyday crane game series embroidered on its front. This adds a delightful touch that not only enhances its visual appeal but empowers the original design with character and charm.

A Collaboration with Crane Game Professionals

The development of this plush toy has been supervised by a professional crane game expert, Naoya Igarashi, who has nearly 40 years of experience in the industry. Known for being the first individual in Japan to gain the Super Difficult Crane Game Master Certification Pro 1st Class, Igarashi collaborates with various media, including YouTube and television programs, to promote the art of crane gaming. His expertise ensures that the plush toy maintains high quality and appeal, making it a sought-after item among crane game enthusiasts and plush toy collectors.

The Story of Tore

The mascot, Tore, is depicted as a whimsical, floating alien with a unique quirk: it possesses no arms or legs. Instead, it has a crane-like appendage extending from beneath its skirt, capable of picking up items to assist with various tasks, such as moving goods in warehouses. This distinct character has become quite popular, with variations in five different colors: red, blue, green, yellow, and pink. Interestingly, the red variant of Tore is regarded as a leader among its peers due to its reliability.



The plush toy encapsulates the spirit of the character, making it not only a comforting item but also a conversation starter and an appealing subject for social media. Its impressive presence makes it a Pinterest-perfect item that encourages fans to take photos and share their experiences online.

Product Launch and Availability

The Coastal Block Plush Toy is set to be launched on June 23, 2026, and will initially be available at select locations:

• - Everyday Gyoda Store
• - Everyday Tokyo Headquarters
• - Everyday Tamano Kuni Store
• - Everyday Tore Toreya Okegawa Store

As a crane game prize, this plush toy is anticipated to become a standout item, gaining attention for its unique design and the warmth it brings to fans. Note that availability may vary due to weather and transport conditions, and information about restocking may change, so check the company's website for the latest updates.

About Toyo Co.

Toyo Co. is based in Okegawa City, Saitama Prefecture. With a focus on customer satisfaction and creativity, the company continues to innovate in the realm of amusement prizes and entertainment. For more information about their products and services, visit their official website: Toyo Co..

From its encouraging mission to bring smiles to its vibrant product line, Toyo Co. truly embodies creativity and passion in manufacturing unique, fun items that resonate with people of all ages.