#United States #Ceres #Bronco Wine Company #Resurrection Brands #McManis Family

Bronco Wine Company Expands Reach with New Acquisition

In a bold move aimed at enhancing its national presence, Bronco Wine Company has announced its acquisition of Resurrection Brands, a reputable sales and marketing organization specializing in the wine sector. The acquisition, disclosed on June 16, 2026, reinforces Bronco's capability to connect sought-after wine brands with a broader consumer base, further solidifying its standing in the ever-evolving beverage market.

The Significance of the Acquisition

This strategic acquisition broadens Bronco Wine Company's portfolio, now encompassing renowned family-owned wineries like McManis Family Vineyards, Provenance Brands, and LangeTwins Family Winery and Vineyards. By integrating these wineries into its operations, Bronco gains not just expanded representation but also leverages the strong reputations of these brands to enhance its own market capabilities.

According to Dom Engels, Bronco's CEO, this acquisition is more than just an expansion; it's a pivotal opportunity to deliver unparalleled service to its winery partners while catering to the tastes of contemporary consumers. Furthermore, it represents Bronco's evolution into a dual role: a producer of its own esteemed brands and a trusted ally for family-operated wineries across the nation.

Benefits for Wineries

Despite being absorbed under Bronco’s umbrella, the represented wineries maintain their independent operations. This structure allows them to leverage Bronco's vast national sales and distribution framework, promising significant opportunities for growth and an enhanced market footprint. As wine categories become increasingly competitive, these wineries can utilize Bronco’s expertise to fortify their presence.

Justin McManis of McManis Family Vineyards expressed enthusiasm about the partnership. He reinforced that the collaboration with Bronco will bolster their distribution capabilities and accelerate their market growth. The prospect of expanding their beloved wines’ availability speaks to the excitement shared by other winery executives involved in the deal.

Upholding Values of Sustainability

Equally significant is LangeTwins Family Winery and Vineyards, known for championing sustainable practices in California's fertile wine regions. Marissa Lange, President of the winery, emphasized that sustainability encompasses more than just agricultural methods—it's about respecting the land and uplifting local communities. Both Bronco and LangeTwins share similar core values, and this partnership aims to keep their foundational principles intact while expanding their reach to new consumer bases.

Bronco Wine Company has made it clear that this merger aligns perfectly with their ethos of maintaining quality production and responsible stewardship of resources, all while adapting to the modern market's demands. Through this partnership, both corporations plan to emphasize the stories and traditions behind their wines, developing meaningful connections with consumers.

Future Outlook

The landscape for distributors and retailers is rapidly evolving, and Bronco Wine Company appears to be strategically well-positioned to leverage these changes. The integration of Resurrection Brands into its operations will not only enhance the diversity of Bronco's wine offerings but will also augment its customer base and growth potential.

As Bronco Wine Company takes this exciting step forward, they continue to uphold their commitment to quality, innovation, and family values that have long defined their service in the wine industry. In a market increasingly focusing on authenticity and connection, this acquisition is both timely and necessary.

For those interested in exploring these new offerings or learning more about the Bronco Wine Company’s diverse portfolio, they can reach out to their contact email or check the official website for updates.