byFood Partners with Viator to Expand Global Culinary Experiences for Travelers

Expanding Global Culinary Opportunities with byFood and Viator

Introduction to the Partnership
Japan's dedicated gourmet platform, byFood, operated by Tablecross Inc., has recently partnered with the world's largest travel experience marketplace, Viator. This collaboration marks a significant step in providing international travelers with the opportunity to explore Japanese food and culture, as well as various culinary experiences across the globe.

With over 400,000 activities listed in more than 200 countries, Viator offers an unprecedented scale and draw for travelers seeking unique experiences. The partnership is timely, considering the evolving traveler preferences in a post-COVID landscape.

Shift in Traveler Values

Recent research indicates a shift in travel priorities from merely owning material possessions to cherishing experiential moments. Approximately 70% of millennials and Gen Z travelers emphasize the significance of the travel process itself and view experiences as a crucial selection factor when choosing travel destinations.

Additionally, experiences that involve new culinary discoveries and cultural engagements are now top priorities for travelers. They seek real connections with local communities rather than just visiting tourist spots. This evolving mindset is fostering a global trend where travel is increasingly recognized as an avenue for connecting with people and cultures.

byFood’s Commitment to Culinary Experiences

In light of these changes, byFood is determined to amplify its role in delivering culinary experiences to travelers worldwide. The integration with Viator allows users to directly book thousands of food and cultural experiences spanning cities like Paris, Barcelona, and New York, all from Japan or anywhere else in the world.

Transforming into a Global Culinary Platform

The collaboration helps byFood transition from being a niche Japanese food platform to a broader global culinary experience booking platform. Leveraging Viator’s extensive network, byFood aims to expand its offerings of engaging food and cultural experiences across Europe, Asia, and America, with over 32,000 experiences already covered.

Enhancing User Experience

To cater to a diverse audience, byFood is now equipped to handle multiple languages, including English and both simplified and traditional Chinese, along with multi-currency payment options. This effort guarantees a user-friendly booking environment for travelers around the globe, aiming to become a reliable source for local food experiences anywhere.

Social Contribution Through Food

In addition to enhancing culinary travel experiences, byFood integrates social responsibility into its framework. For each booking made, the platform facilitates the donation of 10 meals to children in developing countries. As of May 2025, byFood has successfully delivered around 880,000 meals, establishing a sustainable cycle where travelers can contribute to global betterment while enjoying their culinary adventures.

Future Prospects

By continuing to forge partnerships like the one with Viator, byFood anticipates accelerating the global reach of its food and cultural experiences. The goal is to maintain and enhance the meal contribution model, expanding both the scale and scope of the support provided, thus fortifying its role as a connecting hub for travelers, communities, and the wider society.

About byFood

byFood serves as a platform specializing in offering uniqueJapanese gastronomic experiences, merging tourism and social contributions. It provides users with English information about Japanese dining culture and trends before their travels, an intuitive booking site for food experiences during their stay, and an e-commerce platform for purchasing Japanese food after returning home.

By integrating an easily accessible service model, byFood strives to be the one-stop solution for understanding Japanese cuisine. Furthermore, aligned with the Sustainable Development Goals, byFood aims to support children in developing countries with every order, showcasing its commitment to social responsibility.

For more information, visit byFood's website or check out the YouTube channel.

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