Toei Transport and Shogaku Ichinensei Magazine Team Up for an Exciting Campaign
Toei Transport and Shogakukan Co., Ltd. are thrilled to announce a special collaboration campaign commemorating the launch of the July issue of 'Shogaku Ichinensei'. This issue features a unique toy kit called 'Eki Mero Chikatetsu Kit', modeled after the Mita Line's Jimbocho Station. The campaign will run from May 30 to June 26, allowing participants to engage in quiz activities and win exciting prizes.
Campaign Highlights
As part of the campaign, participants can obtain quiz sheets starting May 30 from designated locations near the Jimbocho Station. By correctly answering the quiz and showing the completed sheet at Bookstore Grande, located near the station, participants can claim various exclusive prizes available through a first-come-first-served basis and a lottery.
Event Details
- - Event Duration: May 30 to June 26, Year 7 of Reiwa (2025)
- - How to Participate: Review the quiz sheet available at the designated places, answer correctly, and present it at Bookstore Grande.
- - Quiz Sheet Distribution Locations:
1.
Toei Subway Jimbocho Station
- Near the North Exit of Jimbocho Intersection
- Near the Ichibashi Side Ticket Gate
2.
Select Shops Along Toei Lines and Eiro Shinjuku Store
- Address: 4-8-22 Kudan Minami, Chiyoda City
- Business Hours: Weekdays 8 AM - 8 PM, Saturdays 10 AM - 7 PM (Closed on Sundays and Holidays)
-
Original Study Mark Pouch from Shogaku Ichinensei
- Number of Items: 300 (First-come)
-
Toei Transport Novelty Goods
- Choose between a notebook or a ruler (First-come basis)
- Number of Items: 300
-
Minkuru and Toaran Design Tumblers (by Thermos)
- Number of Items: 10 (Lottery)
- Method: Correct answers grant an application ticket with a QR code to apply.
- Application Deadline: June 26, Year 7 of Reiwa (2025) 23:59
Special Exhibit
During the campaign, completed models of the 'Eki Mero Chikatetsu Kit' will be displayed at the following locations:
1. Inside Toei Subway Jimbocho Station (near the Ichibashi Ticket Gate)
2. Select Shops Along Toei Lines and Eiro Shinjuku Store
3. Bookstore Grande (5th Floor Counter)
About Shogaku Ichinensei Magazine
The 'Shogaku Ichinensei' magazine is designed to spark joy and learning among first-graders. This July issue includes the 'Eki Mero Chikatetsu Kit', which accurately recreates the Mita Line's Jimbocho Station using paper models. The kit features interactive elements, including the opening and closing of gates and a sound module that plays the popular melody 'Pikapika no Ikkyu-sai' along with station announcements. Readers can also enjoy a feature story about the Mita Line, including a special glimpse inside the driver's cabin and the workings of station staff. Engaging with the kit encourages curiosity and enhances learning for young minds.
Conclusion
This campaign is a great opportunity to encourage children's interest in transportation, puzzles, and teamwork. Participants are invited to join in the fun while celebrating the 100th anniversary of 'Shogaku Ichinensei'. So, use the Toei Mita Line, take the quiz, and unlock amazing prizes!