#USA #SightLine #Mark Boccella #Artemis #Hood River

Introduction

SightLine Applications, LLC, a proud member of the Artemis family, has made a significant organizational change by appointing Mark Boccella as its new Vice President of Sales. With more than a decade of extensive experience in strategy formulation and sales leadership, Mark is poised to steer the company towards continued growth as a premier provider of cutting-edge video processing technologies designed for mission-critical and autonomous applications.

Professional Background

Mark Boccella comes to SightLine following an impressive 20-year journey at FLIR Systems, which is now part of Teledyne. His most recent position at FLIR was Vice President of Global Sales and Marketing, where he successfully helped diverse industries including Critical Infrastructure and Defense witness substantial growth. Mark's depth of knowledge in crafting effective sales strategies, assembling high-performing teams, and forging robust customer relationships aligns impeccably with SightLine’s mission of delivering pioneering solutions that empower real-time decision-making at the forefront.

New Role and Responsibilities

In his new capacity, Mark will oversee all revenue-generating efforts at SightLine. This encompasses channel sales, acquiring new accounts, collaborations on government programs, and spearheading marketing initiatives. His primary focus will be on recognizing and leveraging growth opportunities to bolster SightLine’s ability to meet the evolving needs of its customers.

Leadership Statement

"Mark is an exemplary addition to the SightLine team, and I eagerly look forward to collaborating with him once again," stated Jon Atwood, the CEO of SightLine. "His remarkable industry insights, along with his track record of stimulating growth and nurturing innovation, position him as the ideal leader to accelerate our growth trajectory."

Mark's Vision

Expressing his enthusiasm for this new chapter, Mark commented, "I am both honored and excited to become part of SightLine, a company prominently situated at the cutting edge of edge-based video processing technologies. By unleashing the potential of AI and sophisticated processing technologies, we enable our clients to make quicker, more informed decisions in real-world scenarios. I am keen to collaborate with this outstanding team to build on the commendable successes achieved by SightLine."

SightLine's Core Values

Mark's addition reinforces SightLine's unwavering commitment to its foundational values—Autonomous, Agile, Awesome, and Aligned—ensuring the company remains at the forefront of innovation in video processing technology. The strategic appointment reflects a broader commitment to enhancing the company's service capabilities, ensuring that it can adeptly handle even the most demanding applications that clients face.

About SightLine

Founded in 2007 and based in Hood River, Oregon, SightLine Applications focuses on onboard video processing solutions integral to mission-enabling technologies in platforms such as gimbal, unmanned aerial systems (UAS), unmanned ground vehicles (UGV), and pan-tilt-zoom (PTZ) electro-optical systems. With over 40,000 installations and licenses under its belt, SightLine boasts deep engineering expertise, allowing it to maintain a strong grasp of critical end-user applications and market demands. For additional information about SightLine and its innovative solutions, please visit SightLine Applications.

About Artemis

Artemis is a specialized equity firm based in Boston, MA, dedicated to forming partnerships with distinguished Industrial Tech companies whose innovative people and products contribute to creating a healthier, safer, and more connected world. For further insights on Artemis, visit Artemis.

Conclusion

Mark Boccella’s wealth of experience is set to play a crucial role in SightLine’s future, underlining the company's commitment to innovation, customer service, and growth. This strategic hire is not just about filling a position; it is a bold step into a future where SightLine continues to lead in the ever-evolving tech landscape.