Paw: A New Chapter for Poppy as They Expand into Multiple Sectors

A New Era for Poppy: Introducing Paw

Company Name Transition

Starting from January 13, 2026, the brand known as Poppy will officially change its name to Paw. This rebranding reflects the company's ambition to diversify its business into food, beauty, and creative fields, beyond its original focus on apparel. To commemorate this transition, the company has also updated its logo and corporate website.

Paw’s mission is to enrich lives through exciting products and services, illuminating each day and the journey that follows. The shift from the single-brand identity of Poppy to the multi-faceted company of Paw signifies a fresh start, aimed at delivering joy to an even broader audience.

The Motivation Behind the Name Change

Poppy has been devoted to inspiring excitement through its apparel and spaces. Over time, the company realized that the excitement can extend far beyond just fashion; it can enhance many aspects of life. To embody this expansive vision, a name change was deemed essential to foster multiple brands and endeavors.

While Poppy, the apparel brand, enjoys a cherished place in its customers' hearts, the new name Paw signifies a commitment to delivering joy to society from a grander perspective. The company intends to clarify the roles of Paw and Poppy, with Poppy continuing as a division under Paw while both maintain their core values in product development.