#USA #New York #AI Insights #Globant #Suntory Spirits

Suntory Global Spirits and Globant Unite for Advanced AI Solutions

In a groundbreaking collaboration, Suntory Global Spirits, renowned for its premium spirit offerings, has engaged Globant, a leader in innovative technology solutions, to develop a Commercial Insights Agent powered by generative AI. This strategic move aims to boost efficiency and decision-making processes across various departments, including marketing, sales, product development, and overall business strategy.

Revolutionizing Operations

With the introduction of the Commercial Insights Agent, Suntory employees will gain on-demand access to critical data insights. The AI agent is designed to interpret complex business inquiries by navigating through dashboards, reports, and even unstructured documentation. By automating the retrieval of insights, it eliminates dependence on traditional business intelligence workflows, thus significantly reducing operational costs and the time required for informed decision-making.

Santiago Noziglia, CEO of Globant's Retail, CPG, and Automotive AI Studio, emphasized the potential of such technologies: “Our collaboration with Suntory Global Spirits demonstrates how forward-thinking companies can leverage agentic and generative AI to transform their operations fundamentally. The Commercial Insights Agent transcends mere productivity; it is a strategic tool that enables teams to access knowledge seamlessly, make data-driven decisions, and unlock growth potential.”

Key Features of the Commercial Insights Agent

1. Self-Service Decision Support: The agent empowers teams across Suntory, particularly in critical areas like marketing and sales, to independently access data insights and generate reports without the usual bottlenecks. This autonomy promotes a more agile decision-making environment.

2. Contextual Recommendations via GenAI: Leveraging internal data, the AI agent offers contextual recommendations tailored to specific business needs, facilitating quicker and more informed decisions that align with market demands.

3. Foundation for Future AI Applications: This initial deployment of the Commercial Insights Agent serves as a prototype for future applications within Suntory. It sets a precedent for developing new use cases related to brand planning, commercial forecasting, and the innovation process, illustrating the scalability of AI solutions.

The Broader Impact

The partnership signals a significant step in the integration of AI within traditional sectors, particularly in the spirits industry, known for its competitive landscape. By embracing innovative technologies, Suntory is not only enhancing its operational capabilities but is also positioning itself as a frontrunner in the application of AI in business.

Globant, with over 31,100 employees across 36 countries, has established itself as a pioneer in providing digital transformations. The company's commitment to AI has been recognized with multiple accolades, including being named a Worldwide Leader in AI Services by IDC MarketScape in 2023. This collaboration with Suntory reinforces Globant's reputation for successfully merging creativity with technology to deliver transformative business solutions.

Conclusion

The collaboration between Suntory Global Spirits and Globant marks the dawn of a new era in business intelligence for the beverage industry, showcasing how generative AI can streamline operations, reduce costs, and empower teams to make real-time, data-driven decisions. As the Commercial Insights Agent rolls out, its impact will likely resonate beyond Suntory, potentially influencing the broader landscape of consumer goods and retail, setting a benchmark for others to follow. For more details on Globant's innovative AI solutions, visit Globant's website.