Refreshing Summer Delight: Red Bull Introduces Sudachi Edition Energy Drink

As the summer heat approaches, Red Bull Japan is gearing up for a refreshing launch. Starting July 14, 2026, Red Bull will unveil its "Sudachi Edition" energy drink, perfect for keeping cool during those hot days.

This new flavor combines the zesty taste of sudachi, a Japanese citrus fruit beloved for its sweet and tangy flavor, with the tropical notes of lime, widely enjoyed in various regions. From the very first sip, consumers will experience a wave of invigorating citrus essence—ideal for energizing summer vibes.

In celebration of the launch, Red Bull will set up a booth known as "Red Bull Summer Vibes" near the beach stage at SUMMERSONIC 2026 in Tokyo. This event will be the perfect venue to enjoy live music while hydrating with the refreshing flavor of the Sudachi Edition.

Moreover, Red Bull is also running a giveaway campaign on X (formerly Twitter), featuring a chance to win platinum pair tickets to SUMMERSONIC 2026 along with exclusive summer merchandise, or a pre-release Red Bull Sudachi Edition Speaker Box. Participating in the campaign involves following Red Bull Japan on X and selecting a preferred date for the festival from a designated post's options.

Campaign Details

Application Period: June 22, 2026, 12:00 PM - June 28, 2026, 11:59 PM

- Prize A: WIN platinum pair tickets to SUMMERSONIC 2026 + exclusive summer goods

- Available for 9 pairs (18 people total) for dates:
- August 14, 2026: 3 pairs
- August 15, 2026: 3 pairs
- August 16, 2026: 3 pairs

- Prize B: Red Bull Sudachi Edition Speaker Box for 90 winners

- Includes: 1 can of Red Bull (250ml) and 1 can of Sudachi Edition (250ml)

From August 14 to August 16, attendees at SUMMERSONIC 2026 will be able to purchase the new Sudachi Edition at the Red Bull booth. With the refreshing taste of this new offering coupled with incredible live performances, it's set to be a highlight of the festival. Please note that the purchase is limited to ticket holders of SUMMERSONIC.

Product Overview

- Product Name: Red Bull Sudachi Edition Energy Drink (250ml)
- Release Date: July 14, 2026
- Volume: 250ml
- Suggested Retail Price: ¥213 (excluding tax)
- Country of Production: Switzerland
- Availability: Nationwide at convenience stores, supermarkets, drug stores, mass retailers, and e-commerce sites.

Ingredients & Nutritional Information

Red Bull is crafted with ingredients that support physical and mental performance. Key components include:

- Caffeine: A 250ml can contains 80mg, comparable to a cup of brewed coffee.
- Arginine: An amino acid found naturally in foods such as oats, dairy, meat, seafood, nuts, and seeds.
- B Vitamins: Essential nutrients including Niacin (B3), Pantothenic Acid (B5), B6, B12, and also B2 in the Sudachi Edition.
- Sugars: The sugars (sucrose, glucose) originate from sugar beets. The drink contains 11g of sugar per 100ml, similar to that found in apple or orange juice.

About Red Bull

Red Bull Energy Drink was developed for those seeking to enhance their physical and mental performance, trusted by top athletes, busy professionals, and active students around the world. Each ingredient is carefully chosen based on natural sources found in food and the body. For more information on Red Bull and its offerings, visit Red Bull's official website.