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Increasing Focus on Critical Illness Insurance

In recent years, the landscape of voluntary critical illness insurance has witnessed significant transformations. The latest Spotlight™ Report by Eastbridge Consulting Group uncovers that an increasing number of insurance carriers are broadening the scope of conditions covered under their plans. This initiative is a direct response to the escalating needs expressed by both employers and employees.

According to the report published on November 19, 2025, more than two-thirds of surveyed insurance carriers have made substantial updates to their critical illness plans within the last two years. Danielle Lehman, a senior consultant at Eastbridge, emphasizes that flexibility in product structure and benefit customization is paramount for carriers aiming to remain competitive in this sector. As a result, many companies are investing in enhancing their offerings every three to five years to keep pace with market demands.

The report highlights a remarkable growth trajectory in critical illness insurance sales, averaging a 12% increase annually over the past three years. Most carriers have reported double-digit growth, indicating a robust market trend.

Key Findings from the Study

1. Market Dominance of Group Plans: The research reveals that group critical illness plans continue to dominate the worksite market. A significant majority of the carriers surveyed focus exclusively on group products, with only two offering both group and individual plans. This trend underscores the importance of collective coverage in meeting employee needs.

2. Chronic and Mental Health Conditions: The report indicates that a little over fifty percent of the plans analyzed provide coverage for chronic illnesses; however, mental health conditions remain less frequently covered, with fewer than half of the plans addressing these issues. This gap highlights an area for potential expansion in the insurance offerings.

3. Additional Benefits: A noteworthy trend is the inclusion of wellness and health screenings as the most common supplementary benefit or rider associated with critical illness plans. This indicates a shift towards a more comprehensive health strategy among insurers, aiming to promote overall wellness among policyholders.

The `Voluntary Critical Illness Products` Spotlight™ Report is a comprehensive collection of data gathered during August and September 2025 from 33 carriers, encompassing a total of 34 voluntary critical illness plans. This extensive analysis not only delineates the current offerings but also provides insights on the future outlook of the critical illness insurance market. Such insights enable carriers to evaluate how their products stand against competitors and identify avenues for growth.

For those interested in acquiring further details about the Voluntary Critical Illness Products Spotlight™ Report, Eastbridge Consulting Group encourages visits to their website for easy access or direct inquiries via email.

About Eastbridge Consulting Group

Eastbridge Consulting Group specializes in providing expert research, consulting, and insights for organizations operating within the voluntary and worksite benefits market across the United States and Canada. As a part of NMG Consulting, Eastbridge is committed to delivering strategic insights and analytics across various sectors, including insurance and financial services.

For anyone keen on following the latest developments in the voluntary benefits landscape, connecting with Eastbridge through their LinkedIn page would be beneficial. This partnership not only illustrates a dedication to industry advancements but also fosters a greater understanding of emerging trends for stakeholders.

As the demand for critical illness insurance continues to evolve, remaining informed about market changes becomes crucial for both insurers and policyholders alike. This report serves as a vital resource for navigating the complexities of this growing sector.