#Japan #Tokyo #responsible drinking #Mayekawa #Asahi Zero

Mayekawa Manufacturing Co. and the Asahi Zero Project

Mayekawa Manufacturing Co., renowned for its industrial refrigeration systems and various manufacturing solutions, recently announced its participation in the "Asahi Zero Project for Working Individuals." This initiative, launched by Asahi Breweries, aims to promote a balanced approach to enjoying beer while maintaining workplace productivity. With over 40% of the global market share in the industrial refrigeration sector, Mayekawa is committed to implementing health-conscious strategies under its health management policy.

Supporting a Healthy Work Environment

The Asahi Zero Project encourages employees to find harmony between their work responsibilities and their enjoyment of beer. The concept focuses on raising awareness of responsible drinking, emphasizing that individuals can enjoy both aspects of life effectively. Mayekawa's participation highlights its commitment to employee well-being and responsible drinking practices, aligning with its overall health management vision.

From May to July, seminars, distribution of Asahi Zero products, and tasting events were organized across five locations in Japan: the Moriya Factory, Hiroshima Factory, Saku Factory, the headquarters in Koto, Tokyo, and the Chubu Branch in Nagoya. These initiatives aimed to raise awareness about drinking responsibly and to foster a supportive community centered around responsible alcohol consumption.

Engaging Seminars and Alcohol Awareness

The awareness seminars provided valuable insights on maintaining a healthy relationship with alcohol and introduced the concept of "Smart Drinking" (SumaDori) proposed by Asahi Breweries. Participants also engaged in an innovative body type assessment using alcohol gel patches, aimed at understanding their own alcohol tolerance. Feedback from the seminars was overwhelmingly positive, with 83% of attendees reporting an increase in knowledge about responsible drinking, and 90% expressing satisfaction with their experience. Many participants appreciated learning about their own drinking capacities and the need for moderation each person requires.

Tasting Events and Community Building

Following the seminars, tasting experiences of Asahi Zero were held, receiving rave reviews from attendees who noted its resemblance to traditional beer. At the Saku Factory, a barbecue event brought employees, their families, and partners together to engage in enjoyable conversations about their tasting experiences and the results of their alcohol patch tests, effectively illustrating the balance between hard work and relaxation.

Looking to the Future

After the seminars, participants were surveyed one month later to assess any shifts in their drinking attitudes and practices. Many reported a heightened awareness of their drinking habits, expressed comfort in discussing their individual tolerances openly, and shared excitement about discovering delicious non-alcoholic options. These discussions reflect the positive impact of the program in promoting a balanced lifestyle.

Mayekawa Manufacturing Co. is dedicated to continuing its health management endeavors by collaborating with like-minded enterprises, ensuring the well-being of its employees and stakeholders. The commitment to health and wellness will guide future initiatives, aimed at cultivating both physical and mental health within the company and the larger community.

About Mayekawa Manufacturing Co.

Founded with the spirit of "serving humanity," Mayekawa Manufacturing Co. specializes in designing and manufacturing industrial machines and plant engineering. The company's objective is to contribute to a sustainable society through comprehensive engineering solutions, particularly in thermal and food production sectors. To learn more about Mayekawa, visit their official website at Mayekawa.