Sentimental Circus Celebrates 15 Years with Exclusive Merchandise Launch at Avail

Celebrate 15 Years of Sentimental Circus with Avail!

This year, the beloved Sentimental Circus commemorates its 15th anniversary with an exciting range of merchandise available at Avail stores and online. Starting from September 13, 2025, fans can explore a delightful selection of items designed to bring the charm of Sentimental Circus into their homes.

What to Expect

The collection boasts a wide variety of products perfect for home use, including:

- Loungewear
- Room shoes
- Blankets
- Mascot charms
- Face pouches
- Eco bags

Each item captures the whimsical spirit of the Sentimental Circus, allowing fans to enjoy and indulge in the fantastical world created around the main character, Shappo, the discarded plushie.

Where to Buy

The exclusive merchandise will be available across Avail locations nationwide (with the exception of Shinkurashiki, Tenka Oshima, and Yashio stores). For those who prefer online shopping, products will be live from 12:00 PM on September 13, 2025. This is an ideal opportunity for fans to get their hands on unique Sentimental Circus items from the comfort of their homes.

To view the full collection or to make a purchase, visit the official website: Avail Online Store

What is Sentimental Circus?

Founded around the concept of forgotten stuffed animals, Sentimental Circus features Shappo and his friends who have formed a secret circus that comes to life under the cover of night. Their adventures remind us of companionship, nostalgia, and the playful magic of childhood. To learn more about these charming characters:

- Official Sentimental Circus Page
- 15th Anniversary Site
- Follow them on X: Sentimental Circus X

About San-X

San-X is a renowned company responsible for creating over 1,000 unique characters, including favorites like Rilakkuma and Sumikko Gurashi. With its quirky yet endearing designs, San-X continues to enchant audiences worldwide through original products, licensing, events, and more. Their whimsical approach not only showcases cuteness but exudes a unique sense of humor that resonates with fans of all ages.

Celebrate the enchanting world of Sentimental Circus and join the festivities! Get ready to shop the collection and cherish these adorable characters in your everyday life.