#Japan #Tokyo #CHAI #DMS #InsightHub

DMS and Chai: A New Era in Direct Mail Marketing

In an exciting development for the marketing landscape, DMS (Direct Marketing Solutions), headquartered in Chiyoda, Tokyo, has finalized a strategic partnership with Chai, a company renowned for its innovative use of AI in market research. This collaboration, aimed at enhancing the value of direct mail services, leverages Chai's cutting-edge tools to provide clients with refined insights and solutions in marketing campaigns.

1. Rationale Behind the Partnership

With over 60 years of experience in direct mail and a robust foundation built on logistics, sales promotions, and event management, DMS has established a reliable customer base across public and private sectors. The company is now moving towards integrating digital technologies with their services to better address client needs.

Chai's mission is to revolutionize the way value is delivered through technology, aiming to create a world where businesses and individuals can seize new growth opportunities. Their platform, InsightHub, showcases an accurate representation of the Japanese market using 5 million AI personas. This provides a swift and cost-effective way to conduct market research and access high-quality insights.

The strategic partnership between DMS and Chai is designed to strengthen their relationship and to offer new services that combine each company’s strengths. By merging digital and physical marketing strategies, both companies hope to improve the overall value of their services.

2. Overview of InsightHub

InsightHub is a research platform that replicates the Japanese market, utilizing the aforementioned 5 million AI personas for high-precision modeling of target demographics. Users can customize segments based on gender, age, profession, and income levels, allowing for effective market analysis. This analytical power enables businesses to collect valuable feedback on advertising creatives and new business ideas efficiently.

For an in-depth overview of InsightHub's features, the detailed press release can be viewed here.

3. Details of the Partnership

Through this collaboration, DMS will incorporate InsightHub’s marketing research services into its existing direct mail offerings. This will facilitate comprehensive support from the initial consulting stages to complete sales promotion strategies. Previously, while direct mail campaigns were quick to implement, the associated research often took more time than available. Now, the partnership allows market analysis with AI personas, leading to data-driven direct mail strategies that maximize success potential.

Examples of how InsightHub can be utilized include:

• - Predicting response rates for direct mail promotional plans.
• - Testing creative designs and their effectiveness based on targeted characteristics.
• - Conducting virtual AI surveys for product development and campaign initiatives.

4. Overview of Chai

Chai, located at 2-5-17 Minami-Aoyama, Tokyo, is led by CEO Rika Nishizawa. With an impressive capital of 100 million yen, Chai was established in October 2018 and focuses on marketing research, e-commerce support, and various platform operations.

The relationship between DMS and Chai has no capital relationships or previous transactions; both entities are keen on maintaining transparency and ethical business practices. The partnership is set to officially commence on January 19, 2026.

5. Impact on Business Performance

Currently, the impact on DMS's financial performance for the fiscal year ending March 2026 is anticipated to be minor. Any critical developments will be disclosed promptly to stakeholders. For more information about DMS services, please visit the solution information site, +D SOLUTION here.

For Further Inquiries

For inquiries regarding this release, please contact the Management Department of DMS, managed by Fujita at tel. 03-3293-2961 or email: [email protected].

In conclusion, this partnership signifies a transformative step for both DMS and Chai, paving the way for innovative tactics in direct mail marketing rooted firmly in data and technology.