#Japan #Avanti #Shinjuku #Organic Cotton #PRISTINE

Avanti's New BtoB Organic Cotton Fabric Page

On July 3, 2025, Avanti, a company based in Shinjuku, Tokyo, and the driving force behind the sustainable lifestyle brand PRISTINE, unveiled a dedicated BtoB online platform for wholesale organic cotton fabrics. This innovative page allows businesses of all sizes to purchase high-quality organic materials directly, enhancing the convenience and accessibility of sustainable fabrics.

Background of Avanti's Journey

Founded in 1985, Avanti began importing organic cotton raw materials in 1990, initiating their journey in the fabric wholesale business. At a time when organic cotton was largely unknown in Japan, the company set out to establish a comprehensive supply chain from raw material to yarn, fabric, and finished products. Their commitment to creating materials free from chemical processing, focusing on