P.G.C.D. JAPAN Welcomes Keiko Furimoto as External Advisor for Healthcare Management

P.G.C.D. JAPAN Welcomes Keiko Furimoto as External Advisor

P.G.C.D. JAPAN, headquartered in Minato-ku, Tokyo, has announced the appointment of Keiko Furimoto, the representative director of the Healthcare Management Association, as an external advisor effective September 2026. The company emphasizes an "Organic Beauty" philosophy, striving to liberate individuals from societal pressures surrounding beauty, thereby fostering a community that nurtures inherent natural beauty.

With this new collaboration, P.G.C.D. JAPAN is taking significant steps towards developing a reform in organizational meetings, focusing on embodying genuine health practices through analyzing video and audio data from daily meetings. The company has set a milestone for obtaining the certification of Excellent Health Management Corporation by 2029, aiming to establish a framework to objectively evaluate and enhance psychological safety within the organization. Additionally, they are looking to integrate AI technology with insights into human psychology, paving the way for a new service that promotes a Japanese-style reform in organizational meetings.

Background: Uncovering Challenges in Corporate Meetings

Meetings often mirror the cultural dynamics within an organization. Despite undergoing management training, if meetings transform into mere monologues or oppressive environments, any learning becomes futile. The subtle behaviors present in these everyday meetings—such as jeering, ignoring, or logical pressure—can sow the seeds for severe harassment and employee stagnation.

P.G.C.D. JAPAN aims to utilize recordings of these everyday meetings as mirrors, reflecting upon the unconscious biases and interference that might be occurring. By doing this, they seek to inspire a transformation in managerial facilitation and unlock the potential of employees, fostering a healthier organizational development approach. Noda, the representative director, is determined to confront the invisible barriers to psychological safety that he himself may unintentionally impose, thereby initiating real organizational and social change.

Keiko Furimoto’s Unique Methodology

Furimoto brings an unparalleled level of expertise from her extensive experience in the fields of healthcare, education, and management. She is notably recognized as a "Mil" (to see) and "Kiku" (to hear) specialist, possessing a multifaceted understanding of human psychology and organizational dynamics.

In this meeting reform initiative, Furimoto will analyze members' subtle behaviors and relationships through daily meeting recordings, applying her unique methodology to bring about improvements not just in meetings but in the organization as a whole.

Multi-Faceted Observation: "Mil"

Furimoto employs a layered approach that involves seeing, observing, and diagnosing to uncover biases and psychological states manifested in the meeting videos, developed through her hands-on experience in medical, educational, and business settings.

Deep Listening: "Kiku"

By intertwining listening to surface statements, empathetically understanding deeper emotions, and incisively questioning the essence of issues, Furimoto will breathe life into cold data, transforming it into actionable insights for organizational growth.

A Collaborative Transformation Across All Levels

One of the most significant aspects of this initiative is that Furimoto's feedback will not be limited to the executive level. She plans to offer equitable, direct guidance and consultations to all organizational layers—from executives to general staff.

Top-Down Awareness: Confronting Fear

Furimoto will encourage executives to confront their implicit fears and barriers, facilitating concrete changes in meeting dynamics.

Bottom-Up Empowerment: Fostering Initiative

By building psychological safety among general staff, P.G.C.D. JAPAN aims to drive proactive engagement and eliminate anxiety and mental stagnation.

Lateral Integration: Fostering a Flat Culture

The initiative will also promote a shared standard of psychological safety across departments, enabling healthy communication beyond hierarchical boundaries.

This multi-dimensional approach is designed to transform the organization comprehensively and continuously.

Future Roadmap: From 2029 Certification to Global Initiatives

P.G.C.D. JAPAN's commitment extends beyond mere internal improvement. As the first client implementing these techniques, they aim to refine their approach and ultimately establish solutions that can reform organizations worldwide through the "Japanese style of organizational meeting reform."

Phase 1: Implementation and Certification by 2029

Under Furimoto's guidance, the company will thoroughly reform meeting practices, aiming for certification as an Excellent Health Management Corporation by 2029.

Phase 2: Building Systems through AI Integration by 2030

Plans include analyzing meeting videos for nuanced elements such as expressions, pauses, volume of speech, tone, and eye contact to better understand organizational psychology.

Phase 3: Establishing a New Company for Global Expansion

To spread this organizational transformation solution globally, they foresee establishing a new joint venture, potentially led by Furimoto as president, facilitating the expansion of this initiative into major and innovative enterprises.

Comments from Leadership

Taihei Noda, CEO of P.G.C.D. JAPAN

Noda has expressed that his role may inadvertently hinder psychological safety in meetings. Furimoto's candid feedback serves as a mirror for self-reflection, reinforcing the need for fair leadership across all levels.

Keiko Furimoto, Healthcare Management Association Representative

Furimoto resonates deeply with Noda's commitment to fundamentally transform the organization. Her objective is to create psychological safety from within the most familiar environment, i.e., daily meetings, engaging with all members through her methods to enact meaningful change. Together, they aim to pave the path towards a healthier world through their initiatives and collective enterprise.

Company Overview

P.G.C.D. JAPAN

- CEO: Taihei Noda
- Location: Minato-ku, Tokyo
- Business Scope: Planning, developing, and selling cosmetics, quasi-drugs, and organic foods.
- URL: P.G.C.D. JAPAN

Healthcare Management Association

- Director: Keiko Furimoto
- Business Focus: Promoting health management, training healthcare professionals, providing consultancy services.
- URL: Healthcare Management Association