#China #Guangzhou #Fragrance #Xuelei Museum

Inauguration of the Xuelei Fragrance Museum

On the morning of July 9, 2025, a new era in the fragrance industry began with the grand opening of the Xuelei Fragrance Museum in Guangzhou, China. This remarkable establishment, the largest of its kind globally, symbolizes the growing influence of China in the international fragrance landscape.

Spanning over 7,000 square meters, the museum’s architecture blends the essence of snow-capped mountains with the intricate apparatus used in perfume distillation. The red brick exterior, crafted with a textured finish, reflects the Xuelei Group's commitment to technical excellence and artisanal perfection.

With a mission centered on educating the public about fragrances and cultural immersion, the museum integrates smart technologies with over 300 unique scent profiles, creating an educational yet stimulating environment. Visitors embark on a multisensory journey, navigating through varied scenarios that activate their olfactory senses, which promote a dynamic and interwoven understanding of fragrances.

The opening ceremony attracted executives and representatives from leading global fragrance houses like Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas. Each contributed significantly to the museum's creation, marking a collaborative effort within the fragrance industry. Weng Zhenguo, president of Xuelei Group and founder of the museum, shared his reflections on nearly three decades of innovation within the fragrance sector. He expressed heartfelt appreciation toward his team and partners while also discussing the promising future of China’s fragrance industry.

As a flagship project, the museum aims to rediscover and revitalize China’s traditional fragrance culture while fostering a global dialog between Eastern and Western scent traditions. Beyond being a mere cultural monument, it acts as a catalyst for innovation within the industry. The museum promotes a robust integration of academia, industry, and research, thus creating a platform for talent development and technological innovation. This endeavor sets the stage for training the next generation of global fragrance professionals.

By optimizing the supply chain and leveraging brand resources, the museum empowers Chinese fragrance companies to compete on a global scale, paving the way for greater international recognition. Looking forward, the Xuelei Fragrance Museum is committed to delving deeper into traditional Chinese fragrance culture and embracing avant-garde global perspectives. Through this exploration, it aims to connect tradition with innovation, bridging the East to the rest of the world via the art of scent.

About Xuelei

Guangzhou Xuelei Cosmetics Co., Ltd. has been at the forefront of fragrance development, manufacturing, and integration for 30 years. The company provides comprehensive services in innovation, production, and support for global fragrance brands.

For more information, visit:
Website: www.xuelei.com
Instagram: Xuelei Fragrance Museum
Email: info@xuelei.com
Address: No. 1633, Beitai Road, Baiyun District, Guangzhou, China.