#USA #New York #Karol G #Casa Dragones #200 Copas

Karol G Partners with Casa Dragones to Launch 200 Copas

In an exciting new venture, global music sensation Karol G has collaborated with the renowned tequila maker Casa Dragones to introduce 200 Copas, an exquisite cristalino tequila that promises to transform the landscape of premium spirits. This release, inspired by Karol G's chart-topping anthem "200 Copas," signifies the first partnership of its kind between two empowered Latinas—Karol G and Bertha González Nieves, co-founder and CEO of Casa Dragones.

The concept for 200 Copas emerged from the spirit of connection and celebration that is captured within Karol G's song. "When I created '200 Copas,' I was surrounded by my closest friends, reflecting on how lucky I was to share cherished moments with them," Karol G shared. She wanted to create a tangible representation of those shared experiences, and who better to join forces with than Bertha, a pioneer in tequila craftsmanship.

Crafted meticulously in small batches of just 500 cases, 200 Copas is created from 100% Blue Weber Agave sourced from the fertile volcanic soils of Tequila, Jalisco. The tequila undergoes aging for over 12 months in custom American oak barrels before being filtered to achieve its signature crystal-clear appearance. The result is a vibrant drink that dazzles both the eyes and palate.

Upon tasting, enthusiasts will discover brightness from citrus and sweet floral notes, enriched with creamy hints of almond and sweet roasted agave. The finish is a harmonious blend of honey and spiced wood, making it a versatile spirit ideal for sipping or celebrating.

In crafting this unique tequila, both women aimed to reflect authenticity and innovation, highlighting Mexican craftsmanship while adhering to sustainable production methods. Karol G emphasized the significance of using traditional techniques while embracing modern production practices that minimize resource waste, illustrating a new standard for quality tequila.

As part of the product launch, fans can anticipate a special toast at Crazy Horse in Paris, where Karol G will celebrate this partnership during one of her performances. Serving 200 Copas at such a landmark event immortalizes the bond of friendship and shared joy that the tequila embodies.

To deepen the fan experience, Casa Dragones has initiated a docu-series showcasing the inspiring story behind 200 Copas, offering a behind-the-scenes look at its creation. The series will premiere on the brand's YouTube channel in weekly episodes that delve into the journey of these two women.

Consumers can eagerly await the rollout of 200 Copas, as it becomes available at select retailers across Mexico and the United States starting on October 1, 2025, with an additional launch in Colombia projected for 2026. This limited-edition release is sure to attract not only fans of Karol G but also tequila aficionados seeking a unique addition to their collections.

About Karol G

Karol G, a powerhouse in the Latin music industry, has garnered an impressive array of accolades, including a Grammy Award for Best Música Urbana Album and multiple Latin Grammy Awards. Her trailblazing achievements shine in a male-dominated genre, establishing her as a figure of empowerment for women in music.

About Casa Dragones

Casa Dragones has carved a niche in the world of ultra-premium tequila, focusing on craftsmanship and innovation. Founded by Bertha González Nieves, the first female Maestra Tequilera, the brand embodies the spirit of Mexican tradition while committing to modern, sustainable production practices.

200 Copas by Casa Dragones is not just a drink; it’s an invitation to celebrate, share, and cherish moments with loved ones—truly embodying the essence of what makes life special.