Creating Resonance Through Action: Chery's ESG Practices at the Asian Para Games

Chery’s Commitment to ESG at the 2025 Asian Youth Para Games

On December 14, 2025, Dubai’s night sky lit up with fireworks, celebrating the close of the Asian Youth Para Games. As the exclusive mobility partner for this event, Chery Automotive played a pivotal role in ensuring the games’ success through their comprehensive ESG practices.

Chery’s contribution to the games was remarkable and multifaceted. From the innovative joint announcement of the opening ceremony by the AiMOGA robot, named Mornine, alongside the Chairman of the Asian Paralympic Committee, to the groundbreaking robot-assisted award presentations, the automotive company showcased its technological expertise. Chery also ensured that athletes were protected from the sun with donated sunscreen, while their TIGGO family fleet efficiently provided shuttle and support services throughout the duration of the games.

Zhu Shaodong, Executive Vice President of Chery International, expressed pride in the company's endeavor during his speech at the closing ceremony, highlighting that Chery adheres to a foundational principle: "Somewhere to board, somewhere to be, somewhere to be." This aligns with Chery’s commitment to sustainable global development.

In pursuit of its ESG commitments, Chery has established several world-class green factories, leading the way toward sustainable production methods. The company collaborates with international organizations such as the International Union for Conservation of Nature (IUCN) to engage in ecological initiatives like seagrass protection. Chery has long advocated for the welfare of children and individuals with disabilities and, in partnership with UNICEF, has supported the education of nearly 40 million children worldwide.

Furthermore, Chery has proactively collaborated with the National Paralympic Committee of Kazakhstan and the Asian Paralympic Committee to conduct various inclusion programs. At the Chery Brand User Summit in October 2025, Chery took the lead in establishing the ESG Global Alliance to share sustainable development initiatives with its global dealer network, extending responsible practices throughout its supply chain.

As the 2025 Asian Youth Para Games concluded, Chery remains focused on its future endeavours, driving forward with technology as a core strength and responsibility as a cornerstone of its organization. By balancing commercial success with a vision for a more inclusive and courageous future for society, Chery demonstrates that its commitment to ESG is not only a business strategy but a fundamental aspect of its corporate identity.

Chery’s journey does not end with the games; it is a continuous commitment to fostering a society where technology and sustainability go hand in hand. The company's strategies reflect a deep understanding of the need for corporate accountability in contemporary times, and it aims to inspire others within the automotive industry to follow suit.

In closing, Chery not only illuminated the Dubai sky that night but also left a lasting impact on the community and the event, underscoring the importance of corporate social responsibility in today’s world. As they continue their work in the realm of ESG, the chord of resonance they create will undoubtedly ripple into future projects and initiatives, making a significant difference in society and the environment alike.