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JAL Airline Mirai Lab's New Publication on Hospitality

JAL Airline Mirai Lab, headquartered in Shinagawa, Tokyo, is set to publish a new book titled Learning Hospitality on February 18, 2026. This release follows their previous publication, Learning Airline Business, which debuted in April 2025, marking the second installment in this educational series.

In today's rapidly diversifying social landscape, the concept of hospitality has evolved beyond mere acts of service to become a vital lubricant for societal interaction. The upcoming book, drawing from JAL Group's extensive experiences, presents a comprehensive overview of hospitality management that transcends basic service skills, structured around a three-step matrix focusing on the individual, organization, and society, all supported by a multitude of illustrations.

Among the book’s standout features is the Voice section, which shares personal insights from current employees who actively engage in community revitalization initiatives. These diverse case studies aim to resonate not only with students aspiring to join the aviation industry but also with professionals across education, tourism, and service sectors, offering valuable insights for a broad audience.

Book Features

• - Systematic Learning Structure: The content is designed based on university lectures, progressing from the personal level to organizational and societal perspectives.
• - Visual Learning Enhancement: Concepts are articulated with extensive diagrams and illustrations to facilitate intuitive understanding.
• - Accessible Language: The book includes careful elucidation of technical terms and theories, making it approachable for beginners.
• - Practical Case Studies: Through various activities shared by JAL Group employees, the book concretely demonstrates the embodiment of hospitality.

Book Details

• - Title: Learning Hospitality
• - Author: JAL Airline Mirai Lab
• - Publisher: Impress Corporation
• - Release Date: February 18, 2026 (Wednesday)
• - Price: ¥1,980 (incl. tax)
• - More Info: Impress Book Page

Through this publication, JAL Airline Mirai Lab aims to widely disseminate the value of hospitality and contribute to the development of future talents, referred to as 'mirai human resources,’ thereby fostering a prosperous society.