#United States #New York #footwear industry #Vida Shoes #Munro

Vida Shoes International Acquires Munro: A New Era for Comfort Footwear

On September 30, 2025, Vida Shoes International, Inc. announced its acquisition of Munro, a renowned Arkansas-based footwear brand celebrated for its commitment to comfort and fit-driven styles. This strategic move is poised to solidify Vida’s position within the comfort footwear category and extend its reach among a wide-ranging multi-generational audience.

A Powerful Alignment of Values
Vida Shoes, a leader in the footwear industry for women, children, and men, is proud of this new addition to its family of brands. As Solomon Dabah, President of Vida Shoes International, articulated, "This acquisition represents a powerful alignment of values and vision." The partnership aims to enhance Munro’s legacy while fostering its growth and maintaining the authenticity that made it a trusted name in footwear.

With a strong reputation that dates back to its establishment in 1959, Munro has provided women with stylish footwear that supports them through life’s varied challenges. Women seeking high-quality shoes are drawn to Munro for its extensive range of sizes, including narrow, wide, and less common fittings. This dedication to fit has established Munro as a staple for many devoted customers over generations.

Leadership and Vision for the Future
The acquisition not only signifies a new chapter for Vida Shoes but also comes with a poignant transition for the Munro brand itself. Bruce Munro, the former CEO of Munro Company, expressed optimism about Vida as the ideal partner to carry forth the Munro dedication with integrity and care. He stated, “We are proud of what our family has built over the last six decades and are confident that Vida is the right partner to carry the Munro legacy forward.”

As part of the transition plan, Nikki Munro has taken on the role of Vice President of Sales at Vida Shoes International. With her years of experience in the industry and valuable retail connections, she is expected to play a pivotal role in the ongoing growth and development of Munro under Vida's ownership.

Commitment to a Smooth Transition
The acquisition, finalized on September 22, 2025, highlights Vida's commitment to a seamless integration process for all retail partners and existing customers of Munro. The company's substantial distribution network is well-equipped to handle the expanded offerings now available, promising to enhance the shopping experience for footwear consumers everywhere.

About Vida Shoes International, Inc.

Vida Shoes specializes in the design, sourcing, marketing, and distribution of trendy and outdoor footwear across all demographics. Their impressive brand portfolio includes recognizable names such as Jambu®, JBU®, J Sport®, Aquatalia®, and Andre Assous®. Additionally, Vida is proud to serve as the licensing partner for various notable brands including BCBG®, Bruno Magli®, Splendid®, Kenneth Cole®, Stride Rite®, and several others, ensuring a wide selection of quality footwear for every occasion.

The company's wholesale distribution channels span department stores, independent retailers, national chains, and mass merchants, alongside a robust e-commerce platform that caters to direct consumer sales across its brand line. More information about Vida Shoes can be found on their official website.

About Munro

Founded in 1959, Munro Company, Inc. is a family-owned brand rooted in Hot Springs, Arkansas. Their unwavering focus on comfort, fit, and craftsmanship has allowed Munro to build a loyal community of customers who value high-quality, stylish footwear. With an unmatched assortment of sizes and widths, Munro is recognized for producing exceptional wearability designed to serve women throughout various stages of their lives.

With this acquisition, both Vida Shoes and Munro look ahead to a promising future in the footwear industry, committed to quality, style, and customer satisfaction.