#Japan #Tokyo #Acure #Salted Vanilla #Luxury Milk

A Sweet Celebration of a Decade

Fans have long been the backbone of Acure's immense success, and this year marks a special milestone: the 10th anniversary of their beloved Luxury Vanilla Milk series. Established by JR East Japan Cross Station Water Business Company and spearheaded by Kenji Takeuchi, this delectable drink is set to hit the market on March 17, 2026.

The Luxury Vanilla Milk series first graced the shelves in 2016 and continues to enchant consumers with its unique flavors and creamy texture. This year, Acure is excited to reintroduce the Salted Vanilla Milk, a flavor that captured attention last year and delighted many sweet-toothed fans.

Product Highlights

• - Product Name: Luxury Salted Vanilla Milk
• - Container: Can
• - Volume: 190g
• - Price: 150 JPY (tax inclusive)
• - Available at: Acure vending machines in JR East stations, Acure’s official online store, and various retail outlets.
• - Launch Date: March 17, 2026, with gradual availability at Acure vending machines.
• - Product Page: Acure Salted Vanilla Milk

The Salted Vanilla Milk is crafted using 50% milk sourced from Hokkaido, resulting in a delicious balance of sweetness and saltiness that makes it perfect for breakfast or as a mid-day treat on hot summer days.

A Journey of Growth

The evolution of the Luxury Vanilla Milk series has been a remarkable journey, transformed from a concept into a celebrated staple. The introduction of flavors such as strawberry, lemon, melon, chocolate, and matcha has allowed Acure to establish a whole new category in the beverage market — drinking desserts. Thanks to overwhelming support and enthusiasm from fans, the company has thrived, achieving sales figures that have surpassed initial predictions by fourfold.

Exclusive flavor innovations, such as the Luxury Salted Vanilla Milk, continue to push the boundaries of taste, offering a sweet-savory combination that has remarkably resonated with customers. Kenji Takeuchi himself has expressed gratitude to all supporters throughout this journey. He stated, “Without the support of our fans, we wouldn’t be celebrating this 10-year landmark achievement. We are dedicated to providing delightful moments of luxury in everyday life.”

10th Anniversary Campaign

To commemorate this significant anniversary, Acure is hosting a special campaign on X (formerly Twitter).

• - Campaign Name: Luxury Vanilla Milk 10th Anniversary Special Repost Campaign
• - Duration: March 24, 2026 – April 6, 2026
• - How to Enter: Follow Acure's official X account (@acure_official) and repost the designated campaign post.
• - Prizes: Top 10 winners will receive a limited edition 10th Anniversary Mug and a case (30 bottles) of Luxury Salted Vanilla Milk.

This exclusive mug and an entire case of the popular drink will be awarded to 10 lucky participants, making it a unique keepsake for those celebrating alongside Acure. Everyone is encouraged to join in on this momentous occasion!

In conclusion, the revival of Luxury Salted Vanilla Milk is not just about the drink itself but represents a decade of passion, creativity, and commitment. With the loyal support from fans, Acure aims to infuse moments of indulgence into the lives of consumers, continually evolving to meet their expectations. Here’s to another ten years of delightful sipping!