Revolutionizing Eye Makeup: Introducing Majilash Select for Bottom Lash Design

A New Era in Eye Makeup

On April 20, 2026, Plus Company Inc. will launch its innovative new line, Majilash Select, a product under the next-generation "1-day lash" brand, Majilash. This new collection focuses on the "bottom lash design", marking a notable shift in beauty trends within Japan.

The Changing Landscape of Eye Makeup

In recent years, the pursuit of natural beauty and the rise of men's makeup have transformed the perception of eye makeup. The focus has shifted from simply enhancing features to achieving a balanced and refined look. With this in mind, Majilash Select introduces a fresh approach, encouraging users to consider their entire eye area rather than just the upper eyelashes.

Traditionally, eye makeup has placed heavy emphasis on the upper lashes, leaving the lower ones largely neglected. As consumers often found lower lash enhancement to be challenging—due to issues like mascara smudging or difficulty in creating a subtle finish—Majilash Select emerges as an exciting alternative. It carries the philosophy of creating a complete eye impression.

A Subtle Yet Significant Transformation

Designed with shorter lengths and a user-friendly transparent glue, the bottom lashes from Majilash Select seamlessly blend into natural eyelashes, adding exquisite depth without the risk of an overly done appearance. With this innovative approach, users can achieve a new balance that enhances their look effortlessly.

Majilash Select caters not only to those who favor a more extravagant aesthetic but also to fans of the natural look. The shorter lash designs can also be utilized effectively as upper lashes, offering a myriad of possibilities for beauty enthusiasts.

What is Majilash Select?

Majilash Select is a premium line designed to grant freedom in eye expression. The collection features varied designs including natural, volume, clustered styles, and exclusively bottom lash options. Unlike traditional false lashes, this line promotes the joy of personal eye design, making beauty more versatile.

Product Lineup

1. #01 Natural Clear - ¥2,750 (tax included)
- Description: Mimicking natural lashes, this design incorporates a length of 4mm to 6mm. The application is easy due to the clear glue and flattering short length, making it ideal for achieving a subtle, everyday beauty.

2. #02 Volume Clear - ¥2,750 (tax included)
- Description: Infusing calculated volume with a length of 5mm to 8mm, this option adds noticeable presence to the lashes while maintaining an organic look. The design remains versatile for both upper and lower lashes with limitless creativity in application.

3. #03 Clustered Black - ¥2,750 (tax included)
- Description: With a length of 4mm to 7mm, this trendy design allows for understated enhancement. The black glue enhances the eye contour, allowing for both natural and glamorous finishes, suitable for both upper and lower application.

Product Overview

- Product Line: Majilash Select
- Types: 3 different styles
- Launch Date: April 20, 2026
- Availability: Official online store "MAJIshop" and various retailers

Majilash aims to revolutionize personal eye aesthetics with its easy application process, combined with unique designs that enhance natural beauty. It provides a self-expression opportunity for makeup enthusiasts, integrating seamlessly into fashion. Embrace the understated shift of daily beauty with the self-lash experience, where transformation is almost instant.