#China #Hisense #N/A #Laser TVs #RGB MiniLED

Hisense Takes the Lead in Global TV Shipments for 2025

In an impressive display of market prowess, Hisense has solidified its position as a leading force in the global consumer electronics sector. According to the latest report from Omdia, Hisense has ranked as the number one brand in large-screen TVs (specifically in the 100-inch and larger category) for three consecutive years, from 2023 to 2025. Furthermore, the brand has maintained its dominance in the Laser TV segment, marking seven years at the top.

Market Share Insights

Hisense's success in the 100-inch-and-above TV segment is particularly noteworthy. In the period between Q1 and Q3 of 2025, the company managed to capture an impressive 57.5% of shipment share, slightly tapering to 57.1% for the entire year. In the Laser TV segment, their figures were even more striking—with a 69.7% share in Q1 to Q3, culminating in a 70.3% share by year-end. These figures clearly illustrate Hisense's dominance in sectors where both technological innovation and scale play critical roles.

Driving Factors Behind Their Success

Several factors contribute to Hisense's sustained leadership in the competitive television market. A major driving force is their long-term commitment to the advancement of display technologies. Notably, Hisense has emerged as a pioneer of RGB MiniLED technology, leading its evolution from initial research phases to substantial commercial rollout. This commitment has granted Hisense significant advantages in key areas such as color accuracy, brightness control, and user comfort—particularly when it comes to ultra-large screens.

According to Omdia's CES 2026 recap, RGB MiniLED TVs are expected to play a pivotal role in propelling the industry into its next growth phase, aligning with a broader shift toward innovative technologies where Hisense has firmly established its expertise.

Comprehensive Technology Ecosystem

Looking to the future, Hisense is uniquely positioned to further leverage its advantages in display technologies. It is currently the only brand that boasts a full spectrum display technology ecosystem that includes RGB MiniLED, TriChroma Laser, and MicroLED. This comprehensive approach enables Hisense to remain at the forefront of next-generation visual innovations.

At the recent CES 2026, Hisense showcased its groundbreaking 116UXS TV, the first powered by RGB MiniLED evo, along with the UR8 and UR9 RGB MiniLED series, further complemented by the award-winning Laser Projector XR10. Such innovations illustrate Hisense's ability to lead critical technological transitions in large-screen displays, providing premium viewing experiences that are setting the standard for future high-end screens worldwide.

About Hisense

Originally founded in 1969 and now operating in over 160 countries, Hisense has firmly established itself as a globally recognized leader in home appliances and consumer electronics. Their focus on high-quality multimedia products, along with intelligent IT solutions, has earned them multiple accolades. Notably, Hisense continues to stand out as the originator of RGB MiniLED technology and was recently confirmed by Omdia as the number one brand globally in the 100-inch-and-over TV segment from 2023 through Q3 of 2025. Their commitment to sports, marked by their sponsorship of the FIFA World Cup 2026™, demonstrates how they aim to connect with audiences worldwide while maintaining a keen focus on innovative solutions in consumer electronics.

In conclusion, as a testament to their enduring leadership, Hisense offers a glimpse into the future of visual technology—a future that promises to redefine the viewing experience for audiences across the globe.