Xifeng Liquor Promotes Cultural Confidence for Baijiu Brands on Global Stage

Xifeng Liquor's Global Ambition: Strengthening Baijiu's Cultural Identity

In an era of globalization, maintaining cultural integrity and producing quality products is crucial for traditional brands. Shaanxi Xifeng Liquor Co., Ltd., a well-respected name in the Chinese baijiu industry, recently reaffirmed its dedication to these principles. At the 2025 Chishui River Forum in Guizhou Province, Zhang Zhouhu, the general manager of Xifeng, highlighted the importance of cultural confidence and establishing a quality consensus among domestic baijiu brands aiming for success in international markets.

Xifeng Liquor stands as one of China's top four traditional baijiu brands, with a legacy that spans thousands of years. Its unique Fengxiang aroma profile has made it a household name. However, the company does not solely rely on tradition; it is also embracing modern technologies to enhance its craft. Xifeng has developed a smart liquor-making facility where sensors regulate the brewing micro-ecosystem, ensuring a precise quality and taste. This harmonious blend of ancient techniques with cutting-edge technology exemplifies Xifeng's approach to innovation.

Zhang emphasized the brand's commitment to quality. Xifeng has taken the lead in establishing national standards for Fengxiang-flavored liquor and developing a research institute dedicated to ensuring the safety and quality of liquor ingredients. By implementing a holistic industrial system—from sourcing raw materials to final product quality—Xifeng Liquor is setting itself apart in the competitive market.

As Xifeng seeks to expand its footprint globally, it has ensured that its products meet rigorous international standards. The liquor has successfully passed the European Union's SGS testing and is certified by the U.S. FDA, making it available in over 30 international markets. The global expansion strategy reflects a broader ambition to cultivate a world-class liquor brand that not only exudes quality but also promotes a shared commitment to the industry’s values.

Zhang's vision for Xifeng also draws on the unique collaboration opportunities in the industry. Under the theme 'Interweaving Harmony,' the 2025 Chishui River Forum brought together nearly 400 industry leaders and experts from around the globe. This gathering allowed participants to discuss sustainable development and cooperation in the global liquor industry, promoting knowledge exchange and best practices.

Following the 'Back to First Class' strategy, Xifeng aims to foster an open and inclusive industrial ecosystem. By partnering with global peers, the company seeks to create a collaborative environment conducive to cultural exchange and quality enhancement in liquor production. The interplay of digitalization and cultural heritage will drive Xifeng's future projects while ensuring the brand stays true to its roots.

The call for cultural confidence is not merely a marketing strategy; it is a vital plea for domestic brands to uphold their identity and ensure their stories resonate beyond borders. As the demand for quality liquor surges in international markets, Xifeng Liquor’s commitment to its cultural roots and quality guarantees positions it favorably to meet the challenges ahead.

With an unwavering belief in their craftsmanship, Xifeng is setting a robust foundation for the future of baijiu, thus ensuring that the rich cultural and traditional aspects of this Chinese liquor are celebrated and maintained on a global scale.

In conclusion, as Xifeng Liquor leads the charge for the domestic baijiu industry, it not only seeks to enhance its global competitiveness but also to instill a sense of pride in Chinese heritage that can reach and appeal to consumers worldwide.