Hisense Unveils AI Innovations at FIFA Club World Cup 2025

In a groundbreaking showcase at the FIFA Club World Cup 2025™, Hisense has reinforced its position as a leader in consumer electronics by unveiling its latest AI technologies under the banner "AI YOUR LIFE." This development not only highlights the brand's reputation for innovation but also aims to enhance the daily lives of consumers around the globe.

Hisense is known for its robust portfolio of smart home devices and appliances, integrating intelligent functionalities that redefine user experiences. At the heart of their product line is the Hi-View AI Engine X, a powerful artificial intelligence processor designed to optimize audio and visual experiences. The processor employs deep neural networks to learn and adapt like the human brain, ensuring exceptional content delivery whether it's fast-paced sports, thrilling movies, or interactive gaming.

The Hi-View AI Engine X drives a new generation of ULED TVs, based on four key pillars of AI technology:

- AI Picture for realistic contrast, color, and motion
- AI Sound for adaptive clarity and immersive acoustics
- AI Scenario for automatic mode switching
- AI Energy for enhanced performance with greater efficiency

This comprehensive suite collaborates to create a mesmerizing viewing experience, where every match, goal, and moment on screen is enriched. During this critical time when football fans unite to celebrate iconic moments, Hisense encourages everyone to "own the moment" with their intelligent products that intuitively understand, adapt, and inspire.

Beyond screens, Hisense is committed to enhancing smart connectivity within homes through their ConnectLife ecosystem. This innovative system allows users to engage in AI-operated cooking to personalized laundry care, ensuring seamless intelligence across various scenarios. The PureFlat Smart Series refrigerator features a 21-inch display, acting as a central hub for effortless appliance management. Hisense emphasizes that at its core, whether through a screen or an appliance, the essence of home is love, a belief now amplified by the intuitive capabilities of AI.

Founded in 1969, Hisense has established itself as an internationally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company prides itself on delivering high-quality multimedia products, appliances, and smart IT solutions. According to Omdia, Hisense consistently ranks second globally in total TV shipments from 2022 to 2024, and first in the 100-inch and larger TV segment from 2023 to Q1 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is solidifying its role in global sports partnerships, connecting with viewers worldwide through the power of innovation and technology.

In conclusion, Hisense’s participation in the FIFA Club World Cup 2025™ serves as a significant milestone not only for the brand but also for its fans as it embraces the future of intelligent living through AI innovation.