BGL Facilitates Strategic Sale of Pasture Brands Holdings to Pete & Gerry's Organics

BGL Facilitates Strategic Sale of Pasture Brands Holdings

On January 29, 2025, Brown Gibbons Lang & Company (BGL), an esteemed independent investment bank and financial advisory firm, proudly announced its role in the sale of Pasture Brands Holdings to Pete & Gerry's Organics. This landmark deal represents a significant moment in the food and beverage sector, combining two leading companies in the specialty egg industry.

About Pasture Brands
Founded in December 2021 by Benford Capital Partners, Pasture Brands was developed to offer natural, fresh, and refrigerated food products. The company's foundation was laid with the acquisition of the renowned Farmers Hen House (FHH), a brand established in 1997 that's well-known for its premium eggs sourced from over 90 local farmers across the Midwest. FHH markets a variety of specialty eggs, including organic, free-range, and pasture-raised options, catering to a diverse clientele ranging from natural grocery outlets to conventional retailers.

In addition to FHH, Pasture Brands also encompasses the thriving drinkable yogurt brand, Pillars, which launched in 2016. Pillars has quickly gained traction in the market, recognized for its clean-label offerings and exceptional taste. The brand's commitment to quality and nutritional value has enabled it to become a favorite among consumers at leading retailers.

Strategic Alignment with Pete & Gerry's Organics
The sale to Pete & Gerry’s Organics, a prominent producer of organic and pasture-raised eggs, signifies a strategic alignment of two market leaders. PGO, known for its commitment to supporting family farms and ensuring humane treatment of animals, will leverage the combined resources of both brands to address the surging demand for premium egg products. This merger not only enhances the product offerings in the free-range, pasture-raised, and organic segments, but it also amplifies PGO's processing capacity through FHH's additional packing facility, promoting greater operational efficiency.

According to Ryan Miller, CEO of Pasture Brands, BGL's team demonstrated exceptional diligence throughout the transaction process. He expressed gratitude for their professionalism and support in finding a partner that aligns with the company's vision for growth.

BGL's Role in the Acquisition
BGL's Food and Beverage investment banking team was instrumental in facilitating this transaction, with Managing Director Daniel Gomez leading the initiative. Their extensive knowledge of the food industry and transaction experience provided valuable insights that guided the deal to its successful conclusion. Since January 2024, the firm has maintained a robust presence in the food and beverage sector, achieving seven transactions, further solidifying its leadership in the Better-For-You (BFY) market.

With this acquisition, both Pasture Brands and Pete & Gerry’s Organics are well-positioned to capitalize on emerging trends in the food industry, particularly in the demand for quality, ethically-produced food products that resonate with health-conscious consumers. This synergy not only brings together complementary brands but also underscores the commitment of both firms to uphold high standards of product quality and sustainability.

Conclusion
The sale of Pasture Brands Holdings to Pete & Gerry’s Organics reinforces BGL's stronghold in the food and beverage sector while paving the way for exciting opportunities in the specialty food space. The combined expertise and resources of both organizations are set to enhance their market offerings, ensuring that they remain at the forefront of consumer preferences for high-quality, ethical food products. As this new chapter unfolds, stakeholders and customers alike can look forward to an innovative future in the food industry, driven by this strategic alliance.