#Japan #franchise #LIXIL #Sendai #Fiace Home

FiACE HOME AWARD 2025 Celebration in Sendai

On June 3, 2025, the prestigious FiACE HOME AWARD was held at the Sendai International Hotel, bringing together over 170 franchise members, headquarters staff, and associated parties from across the nation. This event, known as the 2025 FiACE Home All Store Conference, not only celebrated the exceptional achievements of franchise members from the previous year but also provided a platform for participants to exchange information and foster communication among themselves.

The gathering commenced with remarks from the President of FiACE Home Company, Shinya Sato. He praised the awardees while emphasizing the keyword announced the previous year: "Optimizing Comfort in Living". He explained how FiACE Home's concept of the "optimal comfort home" aligns more closely with the times, reiterating the company's future direction through innovative housing solutions. The awards ceremony acknowledged high-performing stores and individuals from the “Period Contest” and “Annual Contest”, celebrating outstanding contributions and achievements made by franchise members throughout the past year. The atmosphere was vibrant, as not only established franchisees but also new members shared in the recognition of various awards. A detailed list of award recipients will be available in the subsequent pages.

Following the award ceremony, a professional diversity exchange meeting was conducted. Attendees were split into three teams focused on Sales & Marketing, Construction, and Design, allowing members from franchise stores and headquarters to engage in group discussions regarding challenges and information sharing within their respective fields. Participants expressed the event as a significant opportunity for networking with peers as well as gaining insights on common issues faced in their day-to-day operations. Many franchise members indicated appreciation for the chance to learn from each other's experiences, with comments highlighting the value of such interactions, like “I enjoyed connecting with members from other stores” and “I learned a lot by understanding other stores’ approaches.”

The core value that FiACE Home espouses within its franchise model is the strength of horizontal connections among members. Within the context of the local industry, the housing business is inherently tied to community and roots. However, it often faces challenges in maintaining external connections. Therefore, events like this create invaluable occasions for collaboration and knowledge sharing, emphasizing the advantages of franchise networks. FiACE Home remains committed to facilitating opportunities for franchise members to deepen these connections and continuously enhance their businesses.

Recap of Awards Ceremony Results (Selected)

The detailed results regarding various awards for the 2024 fiscal year will further be elaborated.

Professional Diversity Exchange Meeting

The exchange meeting was tailored for team members who usually do not interact within the franchise system. By focusing on shared roles, team members could brainstorm solutions to existing challenges and potentially build future networks of support. The groups were divided into Sales & Marketing, Construction, and Design, fostering energetic exchanges of ideas and concepts under set themes. Grateful feedback included points such as “it was inspiring to meet other franchise members” and “learning from how other stores are addressing legal changes provided great insights.”

About FiACE Home

FiACE Home aims to deliver high-quality, sustainable homes intended to be lived in for generations under the motto “Making special living, a norm.” This commitment includes proactive measures to tackle environmental issues, enhancing the fundamental performance of housing through airtightness and insulation, while effectively utilizing natural energies like light and wind to create safe, secure, and ecologically friendly homes.

• - Company Name: LIXIL Housing Research Institute FiACE Home Company
• - Leader: Shinya Sato, President
• - Headquarters Location: 1-1-1 Nishi-Shinagawa, Shinagawa, Tokyo 141-0033
• - Website Links: LIXIL Housing Research Institute | FiACE Home

About LIXIL Housing Research Institute

LIXIL is a leading firm involved in manufacturing and selling housing and building materials, equipment, and managing a network of housing franchises. It operates under three main brands: Aiful Home, FiACE Home, and GL Home, establishing one of the largest housing franchise chains in Japan. Additionally, the launch of the YUIE PROJECT in 2024 aims to expand into the housing voluntary chain business, thus diversifying their service offerings within the housing sector.