Cross Prop Works Releases Latest Research Report on SNS Usage Trends Among Japanese Youth

Cross Prop Works Releases SNS Usage Report

Cross Prop Works, a subsidiary of Cross Marketing Group based in Shinjuku, Tokyo, has published its latest report titled 'SNS Utilization Trends Report (August 2025).' This report is based on a survey conducted among 3,235 participants aged 15 to 79 across Japan.

The primary aim of this survey is to continuously monitor changes in social media usage trends. This iteration expands its age range from the previous focus on individuals in their 60s to now include those in their 70s, allowing for a broader understanding of social media behaviors across generations.

In addition to examining the utilization rates of various social media platforms and behavioral differences in purchasing, this report includes questions regarding the use of AI features embedded in social media, reflecting the latest trends in user engagement. It encompasses detailed usage trends segmented by age and gender.

Key Findings from the Survey

1. YouTube Ranks High in Search Utilization

In the search service rankings for all age groups, 'Google Search' takes the top position. However, 'YouTube' has impressed by ranking within the top three across all demographics, capturing the second spot amongst teens (32.4%) and young adults in their 20s (30.1%). This highlights a diversification in search services among younger users, who also frequently utilize 'Instagram' and 'X' for their search needs.

2. Purchasing Influenced by Social Media among Young Adults

When asked about purchase experiences triggered by social media interactions, the findings revealed elevated rates among users aged 20-30. Specifically, 'TikTok' users reported 28.5% having made purchases based on information found on the platform, followed closely by 'Instagram' at 27.9% and 'X' at 27.3%. Among young adults, 38.6% of 20-somethings indicated purchase experience via 'TikTok,' while 37.2% of those in their 30s cited 'Instagram' as the source of their purchasing decisions.

3. Different Purchase Catalysts Across Platforms

When analyzing the sources that influenced purchasing decisions, it was found that 'TikTok' viewers were most swayed by recommendations highlighted in posts, whereas users on 'Instagram,' 'X,' and 'YouTube' favored recommendations from accounts they follow. This distinction showcases how user interaction on various platforms drives purchasing behavior—adapting uniquely to each platform's characteristics.

The report also delves into comprehensive data regarding peak times for SNS use and products or services purchased due to social media interactions. Such quantitative data can greatly assist marketers in planning effective strategies tailored to their target audience’s behavior across different platforms.

Target Audiences for the Report

The insights provided in this report are particularly beneficial for:

- Professionals involved in SNS marketing and management
- Those interested in managing official corporate SNS accounts
- Businesses aiming to enhance sales through social media engagement

The report can be accessed and downloaded through the official Cross Prop Works website.

Research Overview

Research Organization: Cross Prop Works Co., Ltd.
Methodology: Internet Research
Study Regions: Nationwide across 47 prefectures in Japan
Participants: Men and women aged 15 to 79 who regularly use SNS
Survey Period: August 21–22, 2025
Valid Responses: 3,235

Cross Prop Works specializes in supporting SNS operations through data-driven strategies. For businesses looking to optimize their SNS marketing, consultations are welcome.