Truecaller Strengthens Global Advertising Strategy with New Reseller Partnerships across Asia and Africa

Truecaller Expands Global Direct Advertising Sales

Truecaller has announced a strategic move to bolster its global direct advertising sales by establishing exclusive reseller partnerships across diverse regions such as Africa, the Middle East and North Africa (MENA), Southeast Asia, and India. This development marks a significant step towards enhancing the company's ability to forge direct relationships with brands in high-growth markets, ultimately supporting its ambition to diversify and strengthen its international advertising business.

Key Partnerships

Truecaller has entered into three exclusive reseller contracts with the following partners:
1. 365 Digital, responsible for reselling Truecaller Ads in South Africa and Kenya.
2. AnyMind Group, covering the markets in Ghana, Nigeria, MENA, and Southeast Asia.
3. Integrated Media Tech, serving as the representative for Truecaller Ads in India.

Each of these partnerships is aimed at expanding Truecaller’s international direct sales reach. This collaboration enables brands and advertising agencies to leverage premium, first-party data-driven mobile advertising solutions tailored for key growth regions.

Fredrik Kjell, the COO of Truecaller, expressed confidence in these new agreements, stating, "In 2025, we invested considerable resources in reinforcing the foundations of Truecaller Ads' direct sales capabilities. These important reseller agreements are pivotal to our growth strategy." He emphasized that combining the internal sales strength of Truecaller with robust regional resellers is essential to their plan for enhancing the direct sales aspect of their business.

Strengthening Presence in Growing Markets

Truecaller currently claims a user base of approximately 150 million users outside of India, reflecting a remarkable growth of 50% since late 2023. The newly formed reseller agreements in Africa, MENA, and Southeast Asia are set to strengthen the company's local sales execution capabilities in markets where there is a continuous increase in demand for digital advertising.

By harnessing Truecaller’s extensive user base and providing a brand-safe environment, the agreement with regional sales partners positions Truecaller to enhance its direct advertising revenue generation outside of its traditional core markets.

Enhancements in India

In addition to expanding reach in Africa and Southeast Asia, the partnership with Integrated Media Tech is particularly significant for India. This collaboration will amplify Truecaller’s direct sales coverage beyond metropolitan areas, allowing access to regional and mid-sized advertisers. This approach broadens the advertiser base within one of Truecaller’s largest markets, further solidifying its presence in the vibrant Indian advertising landscape.

Focus on Global Monetization

These partnerships highlight Truecaller’s dedication to fortifying its global monetization framework. By increasing exclusive direct sales representation across multiple regions, the company is making strides toward establishing a more diversified, scalable, and resilient advertising operation.

Truecaller aims not only to foster brand connections but also to enhance its ability to deliver value-driven advertising solutions. As digital marketing continues to evolve, these initiatives position Truecaller favorably in the fast-paced advertising arena, promising exciting prospects for future growth.

For further details, interested parties can reach out to Andreas Frid, the Head of Investor Relations and Communications, through mobile at +46 705 29 08 00 or via email.