#Japan #Tokyo #gift cards #Ponta #Evangelion

A Special Celebration for Evangelion's 30th Anniversary

As the iconic anime franchise Neon Genesis Evangelion reaches its milestone of 30 years, fans can participate in a special campaign hosted by Loyalty Marketing Corporation, known for its Ponta point service. This exciting opportunity is in celebration of the EVANGELION:30+; 30th ANNIVERSARY OF EVANGELION festival, slated for February 21-23, 2026, at Yokohama Arena.

Campaign Details

From February 3 to March 2, 2026, fans can enter the campaign through its special webpage and earn Ponta points at participating Lawson stores. For every purchase made, participants will receive a digital stamp featuring one of the various Evangelion units, thus entering them into a draw. Each purchase increases the chances of winning, making shopping even more enjoyable.

In total, 300 lucky winners will receive a specially designed Neon Genesis Evangelion 30th Anniversary Ponta gift code card, worth 300 Ponta points. This collaboration uniquely allows fans to collect stamps from five different Evangelion unit designs: Unit 01, Unit 00, Unit 02, Unit 08, and Mark.06—all randomly assigned, making it a fun collector's item.

How to Participate

Participation in the campaign is straightforward: simply register on the designated campaign webpage and start collecting points during your purchases at Lawson. It's important to note that purchases at Natural Lawson and Lawson Store 100 are excluded from this campaign. The excitement doesn’t end there, as the campaign will culminate in the distribution of Ponta gift code cards expected to be sent out by the end of April 2026.

To redeem your gift card, the serial code provided on the back of the card must be entered into the Ponta app, ensuring that fans can easily access their points and rewards.

About the Evangelion Series

Neon Genesis Evangelion burst onto the scene in 1995, creating a cultural phenomenon that captivated audiences globally. In 2007, the franchise was revitalized with the Rebuild of Evangelion series, led by the visionary Hideaki Anno who served as the creator, writer, and director. This new series saw the release of three successful films: Evangelion: 1.0 You Are (Not) Alone, Evangelion: 2.0 You Can (Not) Advance, and Evangelion: 3.0 You Can (Not) Redo, which were well-received by both longtime fans and newcomers alike.

The final installment, Shin Evangelion: Theatrical Edition, debuted after several delays due to the COVID-19 pandemic, achieving impressive box office success with a revenue of ¥10.28 billion and drawing 6.73 million viewers by March 8, 2021. Following the release of the highly anticipated Blu-ray and DVD of Shin Evangelion on March 8, 2023, a revival screening of the films in theaters will take place in October 2025 to commemorate the series' 30th anniversary.

The upcoming EVANGELION: 30+; 30th ANNIVERSARY OF EVANGELION festival promises to be a thrilling experience for all fans, highlighting the enduring legacy and impact of this beloved franchise.

For more information about the campaign, visit the campaign page and the festival page.