#Japan #JA Town #Tohoku #Zen-Noh #Tohoku Project

Supporting Tohoku through Delicious Food

JA Town, a direct-to-consumer online marketplace operated by the National Confederation of Agricultural Cooperatives (JA Zen-Noh), is joining forces with the Zen-Noh Tohoku Project to launch a special initiative titled "Eat and Learn to Support Tohoku". This initiative runs from October 31st to November 30th and aims to bolster interest in Tohoku's agricultural and cultural heritage.

The Zen-Noh Tohoku Project is a collaborative effort among the six prefectures of Tohoku designed to promote local agricultural products and enhance appreciation for the region's food and culture. During this campaign, 17 shops from the Tohoku area featured on JA Town will stock a wide variety of food items, including apples, La France pears, new rice, and processed goods.

Customers who make purchases during the campaign will have the chance to win a gift of the "Tohoku Six Prefectures Bond Rice Set" as part of a drawing for ten lucky winners. To enter, participants simply need to include the comment "Eat and Learn to Support Tohoku" when placing their order.

Furthermore, as part of the initiative, JA Town is running a “Buy Local, Support Japan” campaign, offering eligible products with free shipping for customers. This not only makes the purchase more appealing but also emphasizes supporting local farmers.

To promote this event further, on October 31st at 6 PM, popular personality Manatsu Akimoto will host a YouTube program called "Yurufuwa Time", showcasing recipes using Tohoku-produced ingredients. The show will bring to life the culinary heritage of the region, featuring its local dialect, landscapes, and cherished memories, making it a delightful view for both food enthusiasts and supporters of Japanese culture.

Campaign Details

1. Campaign Duration: From October 31st to November 30th, 2025.
2. Customer Benefits: A chance to win the "Tohoku Six Prefectures Bond Rice Set" for ten buyers who purchase eligible products, with the comment specified.
3. URL for More Information: JA Town Campaign
4. Social Media Campaign: Running from October 31st to November 16th, where three participants following the official JA Town X account and reposting the relevant post will have the chance to win the same rice set.

Buy Local Support Campaign

• - Duration: From October 1st to the end of November 2025.
• - Customers can purchase over 8,700 agricultural products from Tohoku with no shipping costs.
• - Note that this offer is subject to early closure once the quota is met.
• - URL: Buy Local Support Campaign

Highlights of "Yurufuwa Time"

• - Broadcast Date: October 31st, 2025, at 6 PM.
• - Title: "Manatsu Akimoto's JA Town Cooking! - Eat and Learn to Support Tohoku Edition". This show will feature dishes prepared with locally sourced ingredients, discussing Tohoku's dialect, tourist spots, and nostalgic tales.
• - Watch Here: Yurufuwa Channel

About the Zen-Noh Tohoku Project

The Zen-Noh Tohoku Project brings together the six prefectures of the Tohoku region, fostering cooperation to tackle new challenges. Its mission is to enhance sales of Tohoku's agricultural and processed products while also increasing the number of fans for Tohoku's food and culture.

Interaction with JA Town

JA Town serves as a convenient platform allowing consumers to purchase freshly picked produce and specialty items directly online. The marketplace embraces the philosophy of "Let’s live with delicious Japan," connecting customers with the fresh tastes and diverse products of Japan's agricultural outputs.

For those in search of unique offerings, check out the special page featuring various seasonal products on JA Town: Special JA Town Page.

Conclusion

This collaboration highlights how online platforms and local agricultural initiatives can work together to promote regional heritage, support local farmers, and offer delightful culinary experiences. So don’t miss the opportunity to taste the best of Tohoku and support its agricultural community!