Shore Consulting and Zonda Forge Partnership to Transform Homebuilding Conferences
In a groundbreaking move for the homebuilding industry, Shore Consulting and Zonda have announced a strategic partnership designed to enhance their premier sales and marketing leadership conferences. This collaboration aims to align their flagship events, bringing together some of the brightest minds in the sector
The Collaboration Unveiled
As part of their efforts, NewHomeSource, which is powered by Zonda, will serve as the Title Sponsor for the highly-anticipated Sales & Marketing Leadership Summit taking place from July 15-17, 2026, in San Diego, California. In an interesting twist, Shore Consulting will also take up the Title Sponsor role at Zonda’s Accelerate, occurring from October 12-14, 2026, in Park City, Utah. The synergy between these two significant events signifies a prime opportunity for homebuilder executives seeking to enhance their operational strategies.
With both events combined, the conferences promise to attract over 1,000 sales and marketing leaders and executive decision-makers, featuring more than 150 unique builder logos and over 30 industry partners. This convergence will provide a platform for deep dives into housing market data, digital solutions, and strategic insights, all of which are crucial to the modern homebuilding landscape.
Navigating Challenges in Homebuilding
The homebuilding market is undergoing a rapid transformation, faced with pressing challenges such as shrinking margins and increasing demands for rapid decision-making. Jeff Shore, Founder of Shore Consulting, emphasized the need for clarity amidst the chaos of value propositions. "Builders and buyers alike continue to chase deals at any cost, and it’s a race to the bottom regarding margins and customer satisfaction. This partnership is about transforming that chaos into clarity,” he stated.
On a parallel note, Jeff Meyers, CEO of Zonda, pointed out that when their data intelligence is teamed with Shore's actionable performance systems, it results in insights that can fundamentally alter outcomes. This dynamic partnership aims to ensure that industry leaders depart the events with strategies and insights that they can immediately implement.
Avenues for Executive Learning
The Sales & Marketing Leadership Summit is set to take place at the newly opened Gaylord Pacific Resort & Convention Center, offering an expansive 100,000 square feet venue designed specifically to foster peer learning and executive networking. The environment encourages decision-makers to collaborate and gain alignment on key strategies. Zonda's involvement will highlight new research and innovative insights that can be operationalized immediately, ensuring attendees walk away with applicable knowledge.
Additionally, Zonda will take charge of a special Zonda Innovation Stage during the BuilderTech Expo segment of the Summit, offering TED-style talks and live product launches from sponsors aimed directly at busy executives seeking concise, impactful insights.
Zonda's Accelerate event has quickly established itself as a crucial gathering for senior homebuilder leaders. With a scenic backdrop at the Grand Hyatt Deer Park in Park City, Utah, this gathering is uniquely tailored for industry leaders to explore cutting-edge technology and market data, focusing on innovative methods to attract modern homebuyers.
Embracing the Future of Homebuilding
Beyond the core events, Shore Consulting and Zonda are committed to providing additional resources for industry leaders throughout the year via co-hosted webinars and diverse content strategies, ensuring that builders remain informed and equipped. As we navigate a turbulent market, the alliance is geared towards enabling builders to not only survive but thrive through informed and decisive actions.
In summary, this strategic partnership between Shore Consulting and Zonda is set to reshape how homebuilding leaders strategize and execute in an increasingly complex market landscape. With combined efforts aimed at improving sales and marketing operations, the industry stands poised for transformative growth.