#Japan #Tokyo #POPPY #AtMa inc. #Jingumae

POPPY's New Store Opening in Tokyo

Fashion brand POPPY is excited to announce the grand opening of its second store in Jingumae, Tokyo on November 14, 2025. Under the concept of “Embrace Your WakuWaku”, this new location promises to be a vibrant and welcoming space for both existing fans and new customers.

This store captures the essence of POPPY’s spirit while introducing a simplified and refined design aesthetic. The atmosphere of the store encourages visitors to appreciate the unique sensibility and warmth that POPPY represents, free from constraints of color and form.

Located adjacent to the flagship POPPY HARAJUKU Store, which attracts over 42,000 visitors annually, the new shop aims to inspire a broader clientele to explore their personal style and enjoy the freedom of choice.

A Fresh Design Philosophy

The innovative design of the new POPPY store is crafted by AtMa inc., a creative unit known for their impressive accolades, including the FRAME AWARD Emerging Designer of the Year (2020). Their fresh approach reimagines POPPY's aesthetic into a contemporary context, symbolizing a new chapter for the brand.

Ryoshi Suzuki, a designer at AtMa inc., stated, “We started by revisiting the concept of 'pop', aiming to create a world that diverges from the original store's vibe. We deconstructed the classical, colorful imagery of 'pop' down to its essential elements, stripping away excess to highlight the crucial detail of 'curves'. This process enabled us to layer these curves in new ways, crafting a light and modern pop aesthetic.”

Store Details

• - Address: 6-6-6 Jingumae, Shibuya, Tokyo
• - Opening Date: November 14, 2025 (Friday)
• - Hours: 11:00 AM - 7:00 PM
• - Closed: Wednesdays

Embracing WakuWaku

The phrase “WakuWaku” holds a special meaning for POPPY. While it often conveys a feeling of happiness, the brand interprets it as embracing the mix of excitement and uncertainty about the future. POPPY believes in nurturing this sense of anticipation for even the smallest moments in life.

The brand aims to connect with individuals who maintain a childlike sense of wonder and imagination, encouraging them to seek out moments of joy and inspiration. Even during times when your imagination feels stifled, POPPY aspires to be your unwavering ally.

To stay updated on the latest news from POPPY, visit their official website at poppy-tokyo.com or follow them on Instagram at @poppy_tokyo.