Qantas Partners with Sabre to Expand Global Distribution Reach
In an exciting development for the global travel industry, Sabre Corporation and Qantas Airways have solidified their long-standing partnership by extending a multi-year distribution agreement. This renewal comes as Qantas aims to broaden its distribution strategy and improve the accessibility of its offerings to travel agencies around the globe.
Sabre Corporation, a frontrunner in providing software and technology solutions for travel, will continue to support Qantas in distributing both traditional and New Distribution Capability (NDC) content through its expansive marketplace. Kathryn Robertson, Qantas Executive Manager of Global Sales and Distribution, emphasized the airline's commitment to enhancing its retail capabilities in a dynamic travel landscape. She remarked, "Our ongoing collaboration with Sabre is central to our distribution strategy, helping ensure our customers can seamlessly shop, book, and service a comprehensive range of Qantas content via NDC." By integrating the latest NDC technology, Qantas aims to offer agencies greater flexibility and a wider selection of travel options.
The partnership between Sabre and Qantas dates back several years, and this renewed contract signifies both companies' dedication to improving the travel shopping experience for agents and their customers. Sabre was one of the first global distribution systems to roll out Qantas' NDC offers back in 2021. Under this renewed agreement, agents connected to Sabre will retain access to the full spectrum of Qantas' traditional EDIFACT and NDC offers.
Chris Wilding, Senior Vice President of Air Distribution at Sabre Travel Solutions, expressed enthusiasm about the ongoing partnership, stating, "We’re delighted that Qantas continues to trust Sabre as a strategic distribution partner to advance their strategy...This renewed agreement highlights our joint commitment to creating a comprehensive marketplace that meets the demands of a rapidly evolving travel ecosystem."
By extending this agreement, Qantas and Sabre are taking significant strides in the travel industry, ultimately benefiting travelers and agencies alike. Both organizations are confident that this collaboration will empower travel agencies through enhanced flexibility and personalization in their services. As the hotel and airline industries continue to recover and adapt post-pandemic, having the agility to meet changing consumer preferences becomes critical.
Qantas has built its reputation as Australia's flagship airline since its inception in 1920. Known for its unwavering dedication to safety, customer service, and innovation, the airline operates an extensive domestic and international network that connects travelers to over 85 destinations worldwide, including locations across Asia, the Americas, Europe, and the Pacific.
With Sabre's technology at its side, Qantas is well-positioned to navigate the complexities of the modern travel landscape and meet the evolving needs of consumers, ensuring a bright future for both the airline and its partners in the travel ecosystem. As agencies anticipate the rollout of new offerings, Qantas and Sabre’s partnership serves as a beacon of innovation and customer-centric service in a rapidly changing world of travel.
Sabre Corporation, a frontrunner in providing software and technology solutions for travel, will continue to support Qantas in distributing both traditional and New Distribution Capability (NDC) content through its expansive marketplace. Kathryn Robertson, Qantas Executive Manager of Global Sales and Distribution, emphasized the airline's commitment to enhancing its retail capabilities in a dynamic travel landscape. She remarked, "Our ongoing collaboration with Sabre is central to our distribution strategy, helping ensure our customers can seamlessly shop, book, and service a comprehensive range of Qantas content via NDC." By integrating the latest NDC technology, Qantas aims to offer agencies greater flexibility and a wider selection of travel options.
The partnership between Sabre and Qantas dates back several years, and this renewed contract signifies both companies' dedication to improving the travel shopping experience for agents and their customers. Sabre was one of the first global distribution systems to roll out Qantas' NDC offers back in 2021. Under this renewed agreement, agents connected to Sabre will retain access to the full spectrum of Qantas' traditional EDIFACT and NDC offers.
Chris Wilding, Senior Vice President of Air Distribution at Sabre Travel Solutions, expressed enthusiasm about the ongoing partnership, stating, "We’re delighted that Qantas continues to trust Sabre as a strategic distribution partner to advance their strategy...This renewed agreement highlights our joint commitment to creating a comprehensive marketplace that meets the demands of a rapidly evolving travel ecosystem."
By extending this agreement, Qantas and Sabre are taking significant strides in the travel industry, ultimately benefiting travelers and agencies alike. Both organizations are confident that this collaboration will empower travel agencies through enhanced flexibility and personalization in their services. As the hotel and airline industries continue to recover and adapt post-pandemic, having the agility to meet changing consumer preferences becomes critical.
Qantas has built its reputation as Australia's flagship airline since its inception in 1920. Known for its unwavering dedication to safety, customer service, and innovation, the airline operates an extensive domestic and international network that connects travelers to over 85 destinations worldwide, including locations across Asia, the Americas, Europe, and the Pacific.
With Sabre's technology at its side, Qantas is well-positioned to navigate the complexities of the modern travel landscape and meet the evolving needs of consumers, ensuring a bright future for both the airline and its partners in the travel ecosystem. As agencies anticipate the rollout of new offerings, Qantas and Sabre’s partnership serves as a beacon of innovation and customer-centric service in a rapidly changing world of travel.
Topics Travel）
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