#USA #Boston #OneLayer #Private Cellular Security #Alexa Bleecker

OneLayer's Strategic Appointment: Alexa Bleecker as VP of Growth Marketing

In an era where private cellular security demands are rapidly escalating, OneLayer has taken a significant step forward by appointing Alexa Bleecker as their new Vice President of Growth Marketing. As the leading company in enterprise LTE/5G operational technology management and Zero Trust security, OneLayer aims to leverage Bleecker’s extensive experience to enhance its market presence.

A Year of Momentum

OneLayer is on a growth trajectory, doubling its customer base and tripling its annual recurring revenue (ARR) within just a year. This remarkable momentum is crucial as the company sets out to expand its global footprint. With the increasing adoption of private cellular networks among utilities, industrial manufacturers, airports, and critical infrastructure operators, it becomes imperative for OneLayer to solidify its marketing strategies to tap into this expanding market.

Bleecker brings over a decade of leadership in enterprise cybersecurity marketing. Her previous experience as Vice President of Marketing at Kasada saw her managing demand generation, content strategies, and pipeline programs globally. Such expertise is essential for OneLayer as it aims to refine its marketing approach and engage effectively with its audience.

Addressing Security Challenges

The rise of private cellular networks has become a cornerstone for modern enterprises, yet many organizations grapple with the visibility and security challenges presented by these environments. OneLayer's platform fills this gap by providing device-level asset management, operational intelligence, and Zero Trust enforcement specifically tailored for private LTE/5G and carrier APN environments. This service is significantly beneficial as organizations face the complexity of managing thousands of cellular-connected devices without adequate visibility into their operations.

With Bleecker’s leadership, OneLayer is poised to scale its marketing operations, enhancing its outreach across various verticals while simultaneously exploring new geographical and industry opportunities. Bleecker emphasizes the necessity for tailored marketing as the enterprise sector increasingly understands the need for comprehensive security solutions in private cellular environments.

A Vision for the Future

Dave Mor, the CEO of OneLayer, expressed confidence in Bleecker’s capabilities by stating, "The private cellular security market and OneLayer are entering a new phase of growth and building a growth marketing function that can match that pace is central to everything we are doing." Bleecker’s deep understanding of cybersecurity marketing aligns perfectly with OneLayer’s vision for growth.

In her new position, Bleecker will lead OneLayer’s growth marketing team, focusing on demand generation, field marketing, pipeline programs, and the strategic identification of new market segments. Her efforts will be pivotal as OneLayer drives into North America, Europe, and other key international markets, addressing the critical need for security in the rapidly expanding cellular landscape.

As she takes on this pivotal role, Bleecker expressed enthusiasm about the opportunity, stating, "OneLayer has built a category-defining platform that addresses these challenges and is uniquely positioned at the intersection of cybersecurity and private cellular networks. I'm excited to join at such an important moment as enterprises accelerate adoption of private LTE and 5G.”

About OneLayer

OneLayer empowers enterprises across various sectors by providing advanced asset management and operational intelligence. Its Zero Trust security approach ensures effective management of cellular-connected devices without necessitating deep cellular expertise. As OneLayer continues to navigate the complexities of the private cellular network landscape, it remains committed to offering innovative solutions that meet the evolving demands of businesses in both private and carrier environments.

For more information about OneLayer and its offerings, visit their official website at www.onelayer.com.