Celebrate 90 Years of Sunrockers Shibuya with NEWYORKER Original Ties
In an exciting collaboration, Sunrockers Shibuya, part of the B.League's top division, announces a special release of original ties designed in partnership with NEWYORKER. These ties will be available at the official merchandise shop during the home games on March 28 and 29, 2026, coinciding with the much-anticipated matchup against the Ryukyu team.
The ties are a direct reflection of the style worn by Sunrockers Shibuya's coaching staff for the 2025-26 season, showcasing a sophisticated regimental stripe that combines the team's signature yellow and the symbolic purple representing their hometown of Shibuya. This design is not just visually appealing but also practical, making it suitable for business settings as well.
One of the standout features of this tie is the playful element of contrasting patterns revealed subtly from the knot area down to the wide and narrow ends, giving it a unique character and a touch of whimsy.
Moreover, each tie is adorned with a name tag on the back, celebrating the 90th anniversary of Sunrockers Shibuya with a special logo, thus enhancing its exclusivity with a "NEWYORKER × SUNROCKERS" dual brand design.
Celebrating its 60th anniversary, NEWYORKER has continued to propose products that blend quality and traditional design with contemporary essence. With a dedication to customer service and a commitment to delivering beloved pieces, NEWYORKER strives toward a future of enduring style as it approaches its next century.
Residing in Tokyo's Shibuya district, Sunrockers Shibuya is a prominent club in the B.League B1 division of professional basketball. The club's roots trace back to 1935 with the establishment of the Hitachi Main Office Basketball Team, becoming known as Hitachi Sunrockers, a historical corporate basketball club. Upon the formation of the B.League in 2016, the club transitioned to the name Sunrockers Shibuya and has since competed at the highest level. In 2022, the club became part of the Sega Sammy Group, working collectively with the aim of achieving their first league championship. The year 2025 marks a significant milestone as Sunrockers Shibuya celebrates its 90th anniversary, being the oldest club under the B.League umbrella.
For more information, visit their official website: Sunrockers Shibuya.
The ties are a direct reflection of the style worn by Sunrockers Shibuya's coaching staff for the 2025-26 season, showcasing a sophisticated regimental stripe that combines the team's signature yellow and the symbolic purple representing their hometown of Shibuya. This design is not just visually appealing but also practical, making it suitable for business settings as well.
One of the standout features of this tie is the playful element of contrasting patterns revealed subtly from the knot area down to the wide and narrow ends, giving it a unique character and a touch of whimsy.
Moreover, each tie is adorned with a name tag on the back, celebrating the 90th anniversary of Sunrockers Shibuya with a special logo, thus enhancing its exclusivity with a "NEWYORKER × SUNROCKERS" dual brand design.
- - Release Date: March 28, 2026
- - Where to Buy: Sunrockers Shibuya Home Game Venue Official Merchandise Shop
- - Price: 16,500 yen (tax included)
About NEWYORKER
Celebrating its 60th anniversary, NEWYORKER has continued to propose products that blend quality and traditional design with contemporary essence. With a dedication to customer service and a commitment to delivering beloved pieces, NEWYORKER strives toward a future of enduring style as it approaches its next century.
About Sunrockers Shibuya
Residing in Tokyo's Shibuya district, Sunrockers Shibuya is a prominent club in the B.League B1 division of professional basketball. The club's roots trace back to 1935 with the establishment of the Hitachi Main Office Basketball Team, becoming known as Hitachi Sunrockers, a historical corporate basketball club. Upon the formation of the B.League in 2016, the club transitioned to the name Sunrockers Shibuya and has since competed at the highest level. In 2022, the club became part of the Sega Sammy Group, working collectively with the aim of achieving their first league championship. The year 2025 marks a significant milestone as Sunrockers Shibuya celebrates its 90th anniversary, being the oldest club under the B.League umbrella.
For more information, visit their official website: Sunrockers Shibuya.
Topics Consumer Products & Retail）
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