ITG Brands and 2ONE Labs Reach Agreement to Settle Litigation over zone™ Premium Nicotine Pouches
ITG Brands has announced a significant development in its ongoing legal matters, revealing a binding term sheet agreement with both 2ONE Labs Inc. and Performance Plus Marketing Inc. to settle litigation concerning the company's zone™ premium nicotine pouches. The announcement, made on January 24, 2025, marks a critical step toward resolving disputes that have affected the trajectory of these products. As stipulated in this agreement, the involved parties will put litigation on hold for a period of 30 days, allowing time to finalize the settlement terms.
Under the terms of the agreement, plaintiffs will refrain from enforcing any preliminary injunctions or court orders associated with this case. This means that ITG Brands, along with its affiliates, wholesalers, and retailers, can continue with the manufacturing, marketing, selling, and distribution of zone™ and its related products uninterrupted. The company has positioned this resolution as a moment to focus on its high-quality offerings to legal adult consumers.
According to Kim Reed, the President and CEO of ITG Brands, this resolution exemplifies their commitment to moving forward within a framework of operational integrity. She commented, "Our commitment to this resolution reflects our focus on moving forward and continuing to deliver high-quality products to legal adult consumers. We have always acted with integrity and in accordance with the law, and we are pleased to move toward resolving this matter to ensure continuity for our customers and partners."
This agreement signifies ITG Brands' aspiration to navigate its legal challenges efficiently while maintaining robust operations. The company emphasizes the importance of continuous customer and partner relationships, a priority that ensures that they can keep delivering the quality products consumers expect.
ITG Brands holds the distinction of being the third-largest firm in its industry across the US and is part of the Imperial Brands PLC family, renowned internationally. The history of ITG Brands is one of innovation and forward-thinking strategies that have enabled it to thrive in a competitive market.
Diving deeper into the zone™ product line, these nicotine pouches represent a novel solution designed specifically for adult nicotine consumers. Delivering an experience that is entirely tobacco-free, zone™ stands out with options available in both 6mg and 9mg strengths across a selection of seven vibrant flavors. ITG Brands prides itself on using premium ingredients and superior quality materials to ensure that these pouches not only satisfy but also provide comfort with their extra-soft design. Immediate nicotine release and lasting flavors are central to the appeal of zone™, crafted to cater to the discerning tastes of adult users. Each pouch is designed with careful consideration, ensuring user satisfaction from the first pouch to the last.
For more information about ITG Brands, its product line, or this recent settlement, interested parties can visit itgbrands.com or head to the zone™ dedicated site at zonepouches.com.
This robust settlement paves the way for ITG Brands to continue in its mission to cater to adult consumers responsibly, focusing on quality and integrity in all product offerings. As they progress, the company remains enthusiastic about serving their clientele and maintaining their reputable standing in the marketplace.
Under the terms of the agreement, plaintiffs will refrain from enforcing any preliminary injunctions or court orders associated with this case. This means that ITG Brands, along with its affiliates, wholesalers, and retailers, can continue with the manufacturing, marketing, selling, and distribution of zone™ and its related products uninterrupted. The company has positioned this resolution as a moment to focus on its high-quality offerings to legal adult consumers.
According to Kim Reed, the President and CEO of ITG Brands, this resolution exemplifies their commitment to moving forward within a framework of operational integrity. She commented, "Our commitment to this resolution reflects our focus on moving forward and continuing to deliver high-quality products to legal adult consumers. We have always acted with integrity and in accordance with the law, and we are pleased to move toward resolving this matter to ensure continuity for our customers and partners."
This agreement signifies ITG Brands' aspiration to navigate its legal challenges efficiently while maintaining robust operations. The company emphasizes the importance of continuous customer and partner relationships, a priority that ensures that they can keep delivering the quality products consumers expect.
ITG Brands holds the distinction of being the third-largest firm in its industry across the US and is part of the Imperial Brands PLC family, renowned internationally. The history of ITG Brands is one of innovation and forward-thinking strategies that have enabled it to thrive in a competitive market.
Diving deeper into the zone™ product line, these nicotine pouches represent a novel solution designed specifically for adult nicotine consumers. Delivering an experience that is entirely tobacco-free, zone™ stands out with options available in both 6mg and 9mg strengths across a selection of seven vibrant flavors. ITG Brands prides itself on using premium ingredients and superior quality materials to ensure that these pouches not only satisfy but also provide comfort with their extra-soft design. Immediate nicotine release and lasting flavors are central to the appeal of zone™, crafted to cater to the discerning tastes of adult users. Each pouch is designed with careful consideration, ensuring user satisfaction from the first pouch to the last.
For more information about ITG Brands, its product line, or this recent settlement, interested parties can visit itgbrands.com or head to the zone™ dedicated site at zonepouches.com.
This robust settlement paves the way for ITG Brands to continue in its mission to cater to adult consumers responsibly, focusing on quality and integrity in all product offerings. As they progress, the company remains enthusiastic about serving their clientele and maintaining their reputable standing in the marketplace.
Topics Consumer Products & Retail）
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