AXIA Time Launches Exclusive FIFA World Cup 2026 Timepieces Celebrating Global Football Heritage

AXIA Time, renowned for its heirloom-quality Swiss-made timepieces, has announced an exciting addition to its collection: officially licensed watches for the upcoming FIFA World Cup 2026™. This endeavor not only marks a milestone for the brand but is also a significant moment in the world of sports memorabilia, as it is the first time that timepieces will be included in the FIFA World Cup merchandise line.

This unique collection celebrates the rich history and global camaraderie fostered by the World Cup. It features an impressive array of 14 bespoke watch designs, each paying tribute to countries with profound football legacies. The countries represented include former champions such as Brazil, Uruguay, Argentina, France, and Germany, along with notable teams like Japan, Portugal, and the host nations—Canada, Mexico, and the United States. Each timepiece is engineered to embody the spirit of competition, pride, and national identity.

The design philosophy behind the collection emphasizes a connection to the emotional landscape of the FIFA World Cup, an event watched by billions. As John Kanaras, CEO and founder of AXIA, articulates, “Moments like this deserve to be remembered in a way that lasts.