#China #tourism promotion #Heilongjiang #Jixi City #Jixi

Heinrichongjiang Initiates Cultural and Tourism Promotion

On July 8, 2026, Jixi City in Heilongjiang Province, northeastern China, kicked off a significant conference dedicated to promoting its rich culture and tourism opportunities. This event was part of the 8th Development Conference on the province's tourism sector and aiming to showcase the unique assets that Heilongjiang has to offer.

The conference spotlighted the Sushen culture, one of the earliest civilizations of fishers and hunters in northeastern China. Additionally, it featured various elements such as the natural border landscapes, the 'red' cultural heritage, tales of pioneering spirits, and industrial as well as mining heritage. This combination provided a comprehensive view of the dynamic cultural and tourism offerings of the region, showcasing its potential to both locals and international attendees.

Xu Peng, Vice President of the Global Tourism Alliance, underscored the importance of Heilongjiang as a global tourism destination. He remarked that China is emphasizing the development of cross-border tourism and has made substantial strides in advancing the quality of its cultural and tourism sectors. Recent endeavors include transforming the province into a world-class tourist destination, particularly focused on winter sports and summer resorts. This initiative aims to convert the natural resources of cold climates into a prosperous economy, enriching both locals and visitors.

As the conference's host, Jixi City adopted an innovative approach to celebrate its designation as the ‘Chinese graphite capital’ and a hub for ecological tourism. The city has crafted a comprehensive tourism strategy to tap into diverse resources, enhance visitor experiences via digital technologies, and attract tourists through consumer-friendly measures and increased openness.

A series of activities took place during this pivotal conference, including a provincial promotion meeting focused on cultural and tourism development, a national conference for travel agency promotions, and signing ceremonies for key investment projects. Furthermore, field visits highlighted the progress made in the province's cultural and tourism sector, drawing participation from industry experts, cultural enterprises, and business representatives. The goal was to discuss strategies for industrial modernization, unearth new cultural and tourism opportunities, and share successful transformation models to improve the relevant sectors.

Moreover, leveraging unique natural resources like forests, wetlands, and cross-border rivers, Heilongjiang also launched a “100 Days of Summer Tourism” campaign. This campaign featured ten high-quality thematic tourist routes, encouraging the development of a cultural and tourism consumption ecosystem across the province.

In summary, the Jixi City conference provided a vibrant platform to elevate Heilongjiang's profile in the tourism and cultural sectors, reflecting dedication and a forward-thinking approach towards utilizing the region's inherent advantages. With ongoing support from the regional government and private sector, the province is set to evolve into a key player in China's tourism landscape, ensuring it capitalizes on the rich tapestry of its cultural heritage while attracting tourists from across the globe.