JustFoodForDogs Welcomes Michael Meyer as New CEO to Propel Growth

JustFoodForDogs Welcomes Michael Meyer as New CEO

JustFoodForDogs (JFFD), a frontrunner in the fresh, human-grade pet food industry, has appointed Michael Meyer as its new Chief Executive Officer. With a notable track record in the pet food sector, Meyer is set to usher the company into its next growth phase while continuing to promote its mission of providing high-quality, fresh food options for pets.

Meyer takes the reins from Eric Kufel, who is stepping down for personal health reasons to focus on advisory roles. Having previously worked with notable brands in the premium pet food sector, Meyer brings nearly two decades of experience in building and scaling businesses in this niche. His most recent role was at “I and love and you”, a premium natural pet food brand. He has also held various leadership positions in companies like Wellness Pet Company and Lily’s Kitchen.

This appointment marks a significant moment for Meyer, who reflects on his past involvement with JFFD as a board member since 2017 during L Catterton's initial investment. He shares, "This is a full-circle moment for me. The strength of the JFFD brand and its mission has always inspired me. The demand for fresh, high-quality pet food continues to surge as pet owners increasingly prioritize their companions' health."

Meyer emphasizes that JFFD’s commitment to transparency, innovation, and scientifically-backed nutrition positions it uniquely in the fresh pet food market. He expresses confidence in the brand's potential for accelerated growth, thanks to L Catterton’s extensive industry expertise. The fresh pet food sector is swiftly evolving, and he is eager to lead JFFD as it capitalizes on the emerging opportunities.

Eric Kufel, who has led JFFD through a period of significant growth, expressed pride in the achievements of the team. Under his leadership, the company expanded its innovative product lines and strengthened relationships with retail partners while enhancing consumer engagement. Kufel acknowledged the company’s unique value proposition and reiterated his confidence in Meyer’s ability to guide JFFD forward.

Matt Lischick, a partner at L Catterton, joined Kufel in extending gratitude for his contributions to JFFD. “Eric has been an outstanding leader for JFFD`,” he said. “We are excited to welcome Michael as CEO. His deep-rooted passion for fresh pet food and familiarity with JFFD makes him the ideal leader for this next phase.”

Founded in 2010, JustFoodForDogs revolutionized the fresh pet food movement by opening the first kitchen for preparing food specifically for dogs. Their mission centers around improving the quality of life for pets through scientifically developed, balanced whole food diets. All ingredients used are USDA-approved for human consumption, ensuring high levels of quality in the food.

In today’s market, consumers can purchase JustFoodForDogs products at various locations, online, and directly through retail outlets. Their offerings include a wide range of products from daily meals to shelf-stable options and supplements aimed at enhancing pet health. As the fresh pet food industry continues to grow, JFFD is set to play a pivotal role in shaping its future.

With Meyer at the helm, JustFoodForDogs is poised for an exciting future. To learn more about their revolutionary approach to pet nutrition, visit JustFoodForDogs.com.