Heather Ripley Unveils Enhanced 'Next Level Now' Book for Home Service Growth

Heather Ripley, the founder and CEO of Ripley PR, recently announced the launch of an updated version of her acclaimed book, "Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Company". This refreshed edition, officially released on December 18, 2025, is now available in paperback on Amazon. Initially published in 2021, this book quickly became a trusted resource for professionals in the residential service sector, providing essential guidance on brand building, talent acquisition, and strategic public relations to boost business growth.

In her insights, Ripley emphasizes the often-overlooked potential of public relations in the home service industry. She noted, "Home service contractors recognize marketing's importance in driving growth, yet many neglect PR, which can set them apart from competitors." This updated edition is packed with proven strategies tailored for contractors aiming to enhance credibility and customer trust while significantly improving their profitability.

Leveraging over 20 years of public relations expertise, Ripley shares actionable advice on various topics that contractors can implement right away. The book covers areas such as media relations, crisis management, social media engagement, and reputation building. It includes real-life success stories from clients of Ripley PR and other industry leaders, showcasing effective tactics that led to their remarkable growth.

The essence of "Next Level Now" is grounded in practical tools and strategies that empower residential service contractors to thrive in their ventures. The insights gathered from Ripley's extensive career highlight what works—and what doesn't—enabling home service businesses to position themselves as preferred brands among consumers.

Ara Mahdessian, co-founder and CEO of ServiceTitan, praises the book in its foreword, stating, "Heather illustrates how to tap into the power of public relations to accelerate your growth. Having worked in this industry for over a decade, she thoroughly understands the distinctive challenges faced by home service contractors." Similarly, Tab Hunter, president of The Surfin' Plumbers, stresses the significance of leveraging PR in achieving financial freedom and sustainability for contractors.

Heather Ripley's career began in the home service sector, where she successfully managed the marketing for multiple brands within the Clockwork Home Services family. Her efforts resulted in substantial national media exposure—including an appearance on "The Celebrity Apprentice"—and have earned her numerous accolades, such as the 2024 PRNews Top Women Award and recognition as one of the Top Women in HVAC by ACHR News.

Since its inception in 2013, Ripley PR has established itself as a premier public relations agency specializing not only in the home services sector but also in manufacturing, franchising, and B2B technology. The agency has partnered with leading residential contractors nationwide, offering a comprehensive suite of strategic communication services.

"Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Company" is a must-read for any contractor keen on utilizing public relations to navigate their growth journey. Interested individuals can purchase the book on Amazon or visit Ripley PR's official website for more information about Heather Ripley and her initiatives in the skilled trades.

About Heather Ripley
Heather is an industry luminary whose expertise in home services PR has catapulted her into a position of authority in her field. With a commitment to amplifying the visibility of contractors, she has transformed the narratives around their services through effective public relations strategies.

About Ripley PR
Ripley PR is a top-tier global B2B public relations firm focused on the skilled trades, recognized by prestigious sources as one of the leading PR agencies in 2024 and 2025. For those looking to optimize their communication strategies, Ripley PR offers an extensive range of services designed to deliver impactful results.