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Enhancing Travel: The Integration of Alaska Airlines and Hawaiian Airlines

In a move that marks a significant milestone in the airline industry, Hawaiian Airlines has transitioned to the same Sabre passenger service system (PSS) as Alaska Airlines. This integration promises to enhance the guest experience, providing travelers with a seamless journey from booking to boarding.

A Unified Passenger Service System

The integration of the passenger service systems means that guests will now enjoy simplified travel management. With a central reservation technology in place, travelers using either Alaska Airlines or Hawaiian Airlines will benefit from a more consistent experience. For instance, the shared PSS connects various digital tools and programs ranging from mobile apps and websites to airport kiosks and reservation systems.

According to Alaska Air Group CEO Ben Minicucci, this collaboration is ground-breaking, as it allows two distinct brands to operate on a single platform, addressing challenges and ensuring passengers enjoy smoother flying experiences. He credited the teams who have been working diligently for over a year to eliminate friction in the traveling process.

One Comprehensive App

From now on, travelers can manage their journeys through the newly combined Alaska Hawaiian mobile app. Users have the option to tailor the app's interface to reflect either Alaska Airlines or Hawaiian Airlines aesthetics. The app enhances performance and features convenient self-service capabilities, such as the ability to:

• - Change or cancel flights on the same day
• - Use Apple Pay
• - Add accompanying minors on domestic flights
• - Share boarding passes easily
• - Book flights with over 30 airline partners using cash or points
• - Pre-order First Class meals on Hawaiian Airlines starting next month
• - Register for TSA Touchless ID to conveniently access expedited security lines at select airports

This singular app marks a significant step in streamlining travel efforts for guests of both airlines.

Unified Flight Codes with Distinct Branding

Both Alaska Airlines and Hawaiian Airlines flights will now operate under an “AS” code, though travelers won’t lose the unique identity associated with each airline. Hawaiian flights will be displayed as “Operated by Alaska as Hawaiian Airlines,” ensuring familiar branding is maintained when passengers book their trips. Key Hawaiian branding elements, including Pualani, will still be visible across various platforms to ensure travelers feel at home.

A More Efficient Airport Experience

As part of their collaborative efforts, Hawaiian and Alaska Airlines have streamlined their airport operations. Passengers can now expect to check in at shared airport lobbies in major cities such as Las Vegas, Los Angeles, New York-JFK, and Seattle, simplifying the check-in process. New airport signage will reflect the combined brands, ensuring consistency and awareness.

Furthermore, Hawaiian has adopted mobile and web-only check-in, effectively transitioning to modern self-service bag tag kiosks designed to enhance the airport experience while minimizing waste from printed materials.

Boarding and Onboard Perks

In an effort to further unify the experience, Hawaiian Airlines has adopted Alaska's boarding group system, ensuring a consistent boarding process across both airlines. This new system prioritizes passengers such as families, military personnel, and those requiring assistance efficiently. Utilizing the app, guests can stay updated with pertinent boarding times and gate information.

In-flight, Hawaiian Airlines continues to share its rich culture, embodying the spirit of genuine ho'okipa, or hospitality. In alignment with the enhanced service model, guests traveling in Premium Class, along with loyalty members at various levels, will now enjoy complimentary alcohol on long-haul flights starting today.

The shift towards a unified PSS is a pivotal component of Alaska Air Group’s ongoing strategic plan, which aims to deliver unparalleled travel experiences that are characterized by safety, care, and efficiency. With more than 140 destinations linked to this expanded network, guests can now soar across the Asia-Pacific, North America, and Europe seamlessly.

For more information regarding these changes and the integrated experience now offered by Hawaiian and Alaska Airlines, visit the Hawaiian Airlines website.

Conclusion

The integration of Alaska Airlines and Hawaiian Airlines through their shared passenger service system symbolizes a new era for air travel, promising enhanced customer experiences and streamlined operations. Travelers can look forward to a more enjoyable journey as this partnership continues to evolve.