#Morocco #Fintech Innovation #Casablanca #OpenWay #Way4

OpenWay Expands Its Footprint in Francophone Africa

In a significant move to enhance digital payment capabilities across Francophone Africa, OpenWay, a global leader in the payment solutions industry, has launched its award-winning Way4 digital payment platform. This expansion is set to empower local banks and fintech companies with cutting-edge technology and regional expertise that foster innovation and inclusion in financial services.

The Way4 Advantage

OpenWay's Way4 platform is celebrated for its robust features that cater to diverse payment needs. By making this technology accessible in Morocco and Tunisia, OpenWay aims to revolutionize the digital payments landscape. The Way4 platform has previously gained recognition from industry leaders, including Gartner and Datos, establishing itself as a top-tier solution. This initiative supports OpenWay's mission to accelerate fintech innovation throughout Africa, a region poised for substantial growth in digital financial services.

Strategic Partnership and Local Engagement

To solidify its commitment to the region, OpenWay has entered into a long-term technology partnership with a leading tier-1 bank in Morocco. This collaboration will play a pivotal role in guiding the bank's digital transformation journey and is a crucial step in fostering a robust payment ecosystem in Francophone Africa. With this partnership, banks and fintechs in Morocco and Tunisia will benefit from the full suite of Way4's offerings, enabling them to launch digital-first, real-time payment services efficiently.

The platform's capabilities allow financial institutions to:

• - Launch diverse payment services: From issuing and acquiring to processing payments, Way4 provides a fully integrated solution that operates 24/7.
• - Accelerate time-to-market: With its flexible architecture, banks can configure the platform according to their specific requirements and launch new services rapidly.
• - Consolidate various payment products: The Way4 platform supports a wide array of services, including card transactions, digital wallets, account-to-account (A2A) transfers, merchant services, and even cryptocurrency transactions, all manageable from one interface.
• - Ensure security and compliance: The platform boasts enterprise-grade security features, ensuring that transactions are reliable and comply with regional regulations.
• - Scale operations seamlessly: Institutions can expand their services easily, without facing functional constraints across different regions.

Building Local Expertise

Recognizing the importance of localized support, OpenWay is establishing a dedicated local team in North Africa. This team will provide tailored services to clients in Morocco and Tunisia, leveraging OpenWay's extensive global expertise while ensuring culturally relevant interactions. Moreover, by collaborating with industry experts from Sub-Saharan Africa, OpenWay is reinforcing its cultural and contextual understanding of the markets it serves.

Jean-Philippe Wolyniec, Regional Sales Director at OpenWay, emphasized the collaborative nature of progress in Africa: "Progress in Africa is not a solo act—it is a community journey. We are proud to co-create impact with our clients and support their mission to deliver inclusive, secure, and future-ready payment experiences."

Looking Ahead

This expansion marks a critical juncture for OpenWay as it commits to establishing a lasting presence in Francophone Africa. The company's proactive approach to local market dynamics and its strategic partnerships reinforce its position as a key player in the evolving fintech landscape. As OpenWay integrates its technologies and strategies with local expertise, it sets a precedent for future initiatives aimed at fostering innovation and inclusion in financial services across the continent.

By opening doors to unparalleled payment technologies, OpenWay not only enhances the capabilities of financial institutions in the region but also contributes to the broader vision of a modern and inclusive financial ecosystem in Africa. It is an exciting time for fintech in Francophone Africa, and with partners like OpenWay, the future looks promising for local banks and emerging fintech companies alike.