PepsiCo Honors ¡Ya Oaxaca! With $100,000 Grant as 2024 Greenhouse Accelerator Champion

PepsiCo Accolades for ¡Ya Oaxaca!

PepsiCo (NASDAQ: PEP) has proudly revealed ¡Ya Oaxaca! as the recipient of a $100,000 grant following their recognition as the winner of the 2024 Greenhouse Accelerator's Juntos Crecemos Edition. This achievement celebrates the innovative contributions of this food company, which specializes in authentic Mexican mole sauces, adobos, and salsas. The award reflects PepsiCo’s commitment to nurturing promising food brands that honor Hispanic flavors and cultural heritage.

The Journey of ¡Ya Oaxaca!

Founded by Chef Susana Trilling and her sons Kaelin Ulrich, Jesse Ulrich-Trilling, and Azul Couzens, ¡Ya Oaxaca! has effectively blended traditional Mexican culinary arts with modern business practices. Participants of the Greenhouse Accelerator undergo a comprehensive five-month mentoring program designed to enhance their business acumen and operational efficacy. Out of a competitive field of eight finalists, ¡Ya Oaxaca! distinguished itself by achieving a remarkable 350% revenue increase and 200% growth in retail distribution. These impressive results reflect the beneficial impacts of the mentorship provided by PepsiCo experts across various domains including research and development, supply chain logistics, and design.

The Impact of the Greenhouse Accelerator

Since its inception, the PepsiCo Greenhouse Accelerator has served as a catalyst for entrepreneurs looking to address vital issues such as sustainability and market gaps. The program was initiated in North America in 2018, and it has steadily evolved to empower businesses that prioritize better practices for consumers and the planet. The 2024 edition further emphasized the importance of community support and cultural significance in food and beverage innovation.

Antonio Escalona, Senior Vice President of Emerging Business for PepsiCo Foods North America, noted, "It's inspiring to witness how each finalist has harnessed the resources provided by PepsiCo to elevate their business. The impressive growth experienced by ¡Ya Oaxaca! highlights its potential to reshape grocery store experiences with captivating flavors and innovative product lines."

The Future of ¡Ya Oaxaca!

Azul Couzens expressed gratitude for the recognition and support from PepsiCo, stating that the mentorship played a vital role in achieving their business goals. The recent grant will further enable ¡Ya Oaxaca! to elevate their mission of sharing Oaxacan flavors through their diverse product offerings. With the support of the PepsiCo Greenhouse Accelerator, they aim to enhance their market presence while remaining devoted to their authentic Mexican roots and commitment to quality.

For additional details about the Greenhouse Accelerator program and other innovative finalists, visit Greenhouse Accelerator. For insights into ¡Ya Oaxaca! products, explore yaoaxaca.com or follow their journey on social media @yaoaxaca.

About PepsiCo

PepsiCo is a leading global food and beverage company, known for delivering a diverse portfolio that includes iconic brands such as Lay's, Doritos, Gatorade, and more. Operating in over 200 countries, PepsiCo employs sustainable practices in food production and aims to create a positive impact on people and the planet. Discover their initiatives and product ranges at PepsiCo.