Celebrating a Decade of Hohem's Innovations in Gimbal Technology for Everyday Creators

Hohem: A Decade of Imaging Innovation

Founded in 2014, Hohem has revolutionized the gimbal industry over the past ten years, enabling countless users to enhance their videography with user-friendly, cutting-edge technology. Celebrating its 10th anniversary, this Chinese company has evolved from focusing on drone technology to dominate the smartphone gimbal market.

The Genesis of Hohem's Handheld Gimbals

The spark that ignited Hohem's journey was the astounding rise of action cameras. Initially dedicated to drone innovations and aerial photography, the team quickly pivoted upon witnessing the frustratingly shaky footage prevalent on social media. They recognized a significant gap in the market and set about adapting drone-mounted gimbals into handheld formats. This led to the launch of their first action camera stabilizer, designed specifically to counteract the instability that plagued original action camera footage.

Pioneering Smartphone Gimbals: iSteady T1

As smartphone technology advanced throughout the 2010s, with improved pixel counts and video capabilities, video creation grew increasingly popular. Hohem responded to these changes by developing the iSteady T1 in 2016, the world's first smartphone gimbal equipped with app-based face tracking. This innovation not only garnered significant attention at CES but also prompted a collaboration with Best Buy, resulting in their products being featured in over 800 retail locations across North America.

Adapting to User Needs in a Growing Market

Hohem didn’t just follow trends; they listened intently to their users. Recognizing the surge of short video platforms like TikTok and Instagram, Hohem realized that an accessible, portable stabilizer was essential for everyday creators. In 2020, they introduced the iSteady X, hailed as the lightest foldable 3-axis smartphone gimbal in the world. Receiving the SVIEF Disruptive Innovation Award, this model exemplified Hohem’s commitment to providing tools for all users, from beginners to professionals.

Advanced Features: On-Device AI Tracker

Continuing its legacy of innovation, Hohem launched a pioneering integrated AI tracker in 2021, breaking free from the limitations of app-based tracking systems proposed by competitors. This feature was designed to maintain seamless tracking regardless of the user’s phone model or application in use, providing a hassle-free experience for videographers.

To stay competitive, Hohem has invested extensively in research and development, allocating approximately 18% of their revenue into innovation. By leveraging advancements in gesture control, AI technologies, and remote capabilities, the company has firmly established its leading position in the market.

Looking Ahead: Empowering Creativity

Looking toward the future, Hohem remains committed to empowering users to record their cherished moments with professional-grade video equipment that implements advanced technology. Chen Min, the founder and CEO, articulates the company’s vision: “We believe that every moment in life is one-of-a-kind. Our goal has always been to make professional and enjoyable shooting possible for anyone, anywhere.”

With strong aspirations for the next decade, Hohem prepares to inspire and nurture the creativity of video enthusiasts globally.

For the latest news on innovative products and advancements made by Hohem, be sure to visit their official website.